Director, Earned Media

About JPA Health

JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to establishedpharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!

The Role

JPA Health is seeking a future-forward Earned Media Director who is well versed in healthcare and can drive breakthrough news coverage that builds reputations, changes opinions and motivates action. This role blends strategic counsel, national and local media pitching, smart storytelling, and integrated campaign execution to elevate our clients’ narratives and deliver measurable impact.

This person will ensure that our Earned Media approach seamlessly integrates into the larger Omnichannel Engagement offering at JPA – and help shape the future of earned media.

The ideal candidate can bridge traditional PR with modern digital earned strategies—leveraging media relations, thought leadership, organic buzz, and influencer amplification to create impactful, scalable engagement.

This role is ideal for someone who loves to roll up their sleeves but also has strategic vision, streamlining efforts and ensuring that Earned Media is an integrated, core part of our client strategies.

This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Washington, DC, Philadelphia, New York City) 2 days per week and working remotely 3 days per week.  

The Responsibilities

• Lead day-to-day earned media strategy and execution for life sciences, public health, and health technology clients.
• Build out modern earned media offerings that maximize JPA Health proprietary AI tools, the latest technology platforms and results reporting to demonstrate earned media ROI.
• Own media relations efforts, securing impactful coverage across healthcare, life sciences, and health tech.
• Develop compelling story angles, press materials, and media lists tailored to national, trade, consumer, and local outlets.
• Work independently and collaboratively, building integrated earned strategies that support and enhance paid and owned efforts.
• Serve as a trusted advisor on media opportunities, such as (but not limited to) FDA approvals, public health initiatives, and corporate announcements.
• Support crisis communications ensuring a steady hand when it matters most.

About You

Our ideal candidate must have:

• Bachelor’s degree and at least 8 years of Earned Media experience, spanningtraditional PR and digital earned strategies.
• Agency experience, specifically supporting life sciences industry clients
• Demonstrated success landing high-quality coverage across national, regional, consumer, trade, TV/radio, and online outlets
• Strength in identifying newsworthy angles and crafting pitches that break through crowded health news cycles
• Fluency in healthcare storytelling spanning oncology, women’s health, mental health, cardiology, rare disease, and/or health policy (or adjacent)
• Strong strategic mindset, but also comfortable executing and getting things done.
• Skilled at working both independently and collaboratively, integrating Earned Media into broader omnichannel campaigns.
• Excellent communicator and storyteller, able to make the role of Earned Media clear and actionable.

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition, JPA Health offers:

• Paid time off when you need it most: 20+ days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
• Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
• An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
• Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $130,000 to $150,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.

We are proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.