Director, Product Management - Content

Content is the engine of growth. At Klaviyo, the way marketers create, manage, and deliver content isn't an afterthought-it's the core differentiator. We're doubling down on building the most powerful content tools in growth marketing-blending asset management, editing across channels, and AI‑driven creation. As Director of Product, Content, you'll define how customers ideate, design, and deliver the right content at the right time, at scale. Your work will shape the tools thousands of marketers use daily-building trust, momentum, and brand impact on our Marketing Platform. You'll join a culture that moves fast, expects excellence, and rewards people who deliver.

What You'll Do

• Own the end‑to‑end content vision, strategy, and execution-spanning asset management, editors, templates, content workflows, and mobile/email/web surfaces, including AI‑enhanced capabilities.
• Deliver high‑leverage products, driving execution across the content lifecycle (creation, governance, review, approvals, and performance insights) with clear success metrics and accountability for outcomes.
• Scale creativity for all users. Build systems that enable novice and expert marketers to create on‑brand, high‑performing content fast (e.g., reusable blocks/components, brand kits/variables, content schemas).
• Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up (generation, personalization, experimentation, evaluation, human‑in‑the‑loop).
• Mentor and empower a high‑performing team of PMs, analysts, and designers; model clarity, accountability, and high standards while partnering deeply with Engineering and GTM.
• Raise the bar on accessibility, performance, and reliability so content renders beautifully and consistently across devices and inboxes while meeting privacy and compliance needs.
• Instrument for learning, with analytics and experimentation that track adoption, engagement, time‑to‑value, and content effectiveness-and use insights to iterate quickly.
• Collaborate broadly with Eng leads, Design, Data Science, Customer Success, and GTM to ensure cohesion, speed, and quality from strategy to launch and enablement.
• Grow in Ambiguity: Chart new paths in ambiguous spaces. Explore, frame, and validate 0→1 opportunities; operate independently to test hypotheses quickly, create clarity from noise, and turn promising insights into scalable product bets.

Who You Are

• Experienced product leader: 8+ years in Product Management, including 3+ years leading product teams; you operate with founder‑like ownership and urgency while navigating scaled org dependencies.
• Sharp product instincts: You blend customer empathy, data, and business outcomes to spot non‑obvious opportunities and ship elegant, effective solutions.
• Cross‑functional driver: Excellence influencing across teams and levels; you build consensus, drive clarity, and keep momentum.
• People developer: You raise talent density, grow future leaders, have a proven track record of building high performing teams, and hold a high bar for performance.
• Domain depth: Deep experience with creative workflows, content management, CMS/editors, or digital asset systems; you prioritize measurable business outcomes over shipping features for their own sake.
• Entrepreneurial and high-agency: You thrive in ambiguity, operate independently, and push through obstacles-creating clarity, setting the plan, and rallying teams to chart new paths from 0→1.
• AI-forward: You embrace AI as a tool to accelerate your impact, using it responsibly and transparently while ensuring your work reflects Klaviyo's voice and values.
• Education: Bachelor's degree or equivalent experience (advanced degrees/certifications in product, business, or technology are a plus).

Nice to Haves

• Experience with template languages/rendering pipelines; content governance/approvals; DAM/CDN integrations; localization/internationalization.
• Background in e‑commerce or marketing automation; familiarity with experimentation frameworks and design systems.

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