Director, Marketing Operations

The Director of Marketing Operations owns the systems, data, and processes that power a modern, multi-motion go-to-market engine. This role is responsible for designing and scaling marketing operations across enterprise sales-led and product-led growth motions, ensuring clean data, efficient handoffs, and measurable impact from first touch through expansion.

You will lead the marketing technology stack, partner closely with Sales Ops, RevOps, Product, and Analytics, and apply automation and AI to improve prioritization, decision-making, and execution at scale. This is a highly visible role for a strategic operator who can balance rigor with speed in a complex GTM environment.

How you'll make a difference:

• Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression.
• Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models.
• Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems.
• Proactively monitor funnel performance, diagnose issues, and implement system or process improvements.
• Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection.
• Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation.
• Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene.
• Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity.
• Enable effective collaboration between marketing, sales, and product through shared definitions and operating models.
• Build, mentor, and scale a high-performing marketing operations team.
• Performs other related duties as assigned.

Who you are:

• 15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing.
• Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense).
• Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments.
• Hands-on experience leveraging AI and automation - you've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
• Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product signals, PQLs, lifecycle triggers).
• Strong understanding of ad tech and web stacks (e.g DSPs, CDPs, tag management, Consent, CRO) and how they connect to marketing automation and CRM systems.
• Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints in PLG and SLG organizations
• Track record of building and developing high-performing teams.
• Strong grasp of data models, attribution, funnel analytics, experimentation, and operational reporting across segments.
• A systems thinker who enjoys solving complex problems through process, technology, and collaboration.
• Excellent cross-functional communicator with experience partnering closely with Sales Ops, RevOps, Product, Web, and Analytics teams.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

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