Director, Marketing Operations (Salesforce Marketing Cloud)

Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds organization, offers an innovative, patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers, we support a collaborative, cost-saving solution for purchasing prescription drugs. 

We're looking to hire a Director,Marketing Operations to provide strategic oversight for marketing technologyand data to drive revenue growthandpatient engagement, whileoverseeingomni-channelcampaign execution,budgetand performance. This role collaborates withcross-functionalteamsacross the business to drive successful outcomes forRevenue Marketing (B2B) and Engagement Marketing (B2C).The desired candidate will have a strongcombination of bothstrategic andtechnical backgroundleveragingSalesforce Marketing Cloudinpreviousroles.This role overseestheinternal marketing operationsteamand works closely with product, engagement, engineering, and commercial teams.Key dutiesinclude leadingstrategyand planning, managinglifecyclecampaignsand operations, delivering scalable experiences,evaluatingperformance, and applying data insights to guide planning.

* Our ideal candidate will reside in Overland Park, KS or Columbus, OH to support a hybrid work schedule, but we may consider a well qualified full-remote individual.

Key Responsibilities:

• Strategy & Planning: Develop marketing operations strategyandroadmap, plans fornew tech/AIinnovation andimprovedcustomer experiences and journeys.This includes support for both B2C and B2B campaigns driving engagement and demand generation.

• Process & Technology: Oversee marketing tech stack (marketing automation platform),optimizeworkflows,managebudgetand ensure data integrity for campaign execution.Partner closely withSalesforceteam to develop scalable architecture foromni-channelexperiencesand lifecycle marketing.

• Operations &Development:Lead the development,implementation,executionand enhancementsofexisting andnew patient experiencesin Salesforce Marketing Cloud and Data Cloud.  

• Data & Analytics:Lead team responsible fortesting,reportingand outcomes;analyzecampaign performance and providestrategic,actionable insightsand recommendationsto leadership.Manage segmentationstrategy,personalizationplanning, andimplementation ofattribution models. 

• Campaign Management:Lead oversight of lifecycle andcampaign strategy, ensure content resonance,monitoroutcomes, and drive optimizationof performance.This includes omni-channel strategies and touchpointssuch asemail, direct mail, SMS, phone campaigns, and provider outreach.

• Cross-Functional Alignment: Collaborate withproduct,sales,engineeringandanalytics teams to ensure marketing efforts support business goals,such as product revenue growth,demand generation, member engagement and customerretention.Work with legal,complianceand privacy to ensure requirements are met. Operate as one team with shared outcomes. 

• Leadership:Manage marketing operations team, mentorfor career development, foster a customer-first culture, and manage change within adynamic environment.Responsible forteamprocesses, standard operations procedures, technicaldocumentationand quality control.

• Compliance & Governance:Ensure all activitiescomply withindustry regulationsanddata privacy laws (e.g.HIPAA). Understand and execute data captureplans,privacyand consent management.

Skills & Experience:

• Bachelor's degree in business, marketing or engineering, or equivalent, and typically requires 12+ years of relative experience, including 4+ years of management experience

• 7+ Years of experience in Marketing Automation and/or Operations roles, preferablyin healthcare and/or SaaSindustries

• StrongB2C andB2B marketingbackground, data storytelling, and technicalexpertise(Marketing Automation Platforms, CRM)

• SalesforceMarketing Cloudexperience,and Data Cloudexperiencestronglypreferred

• Strong knowledge ofAMPscript, SQLandHTML/CSS/Responsive Design

• Deep knowledge of Marketing Clouddata structure,APIs, Data Extensions, Marketing Cloud SFTPand functionality such as Journey Builder, Email Studio, and Marketing Cloud Connector App withinSalesforce

• Familiarity with Salesforce CRM, Sales, Service and/or Experience Clouds

• Knowledge of productdevelopment lifecycle and tools, such as JIRA

• Experience working in healthcare or another regulated industry with knowledge of HIPAA,PHI/PII data privacy and compliance requirements

• Leadershipandstakeholder management, and ability to work in ambiguity

• Experience in building scalable systems and driving automation for growth