Director, Social - Pharma Media

About us:

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.

What you’ll do:

Strategic, data-driven Director, Social to lead our paid social media marketing efforts across our portfolio of pharmaceutical clients. This role will own the development, execution, and optimization of high-performance paid social campaigns, while also guiding a small but mighty team of specialists and collaborating closely with cross-functional teams. You will be the go-to expert for all things paid social—bringing deep platform expertise, creative problem-solving, and a keen eye for measurement and performance.

Your Responsibilities:

• Lead the end-to-end strategy and execution of paid social campaigns across multiple brands—from planning through reporting

• Work between departments to ensure collaboration and effective communication for the Media Operations team

• Oversee and manage platform execution across LinkedIn, TikTok, Meta (Instagram, Facebook), Snapchat, etc.

• Build and evolve keyword strategies, ad copy testing plans, bidding strategies, and audience targeting for optimal campaign performance

• Manage budget allocation and pacing to ensure full delivery and performance efficiency

• Analyze campaign performance data to identify trends, surface insights, and guide optimization strategies

• Lead the development of testing roadmaps to drive innovation across search tactics and improve performance

• Provide POVs and recommendations to internal teams and clients on social trends, platform changes, and innovation opportunities
  

Your Qualifications:

• Bachelor's Degree

• Experience with the following marketing platforms: Meta ( Instagram, Facebook ), LinkedIn, TikTok, Snapchat, Reddit

• 8+ years experience in buying across social platforms

• Deep understanding Paid Social platform tools, social analytics tools, bid strategies, audience targeting strategies, testing frameworks, and brand lift studies available in social platforms

• Demonstrated ability to lead teams, foster collaboration, and build scalable processes

• Advanced proficiency with Google Workspace, Excel, and PowerPoint; Experience with data visualization tools a plus (e.g., Looker Studio, Tableau)

• Strong analytical mindset and creative problem-solving skills

• Desire to continually learn, improve, and grow within the media buying industry

• Ability to self-manage under deadlines

• Demonstrates professional verbal and written communication skills

Benefits:

• Remote-first team environment

• Coverage for medical, dental, and vision insurance for you and your dependents

• Disability insurance plan 

• Matching 401K 

• Parental leave 

• Other fun health & wellness perks

Spring & Bond is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Spring & Bond is a woman-owned business.

Not everyone will match the above qualifications 100%. If your experiences don’t perfectly align, but you think you’d be a great addition to our team, we’d still love to hear from you.