Director, Growth Marketing, New Venture

Reporting to the General Manager, New Ventures, the Growth Marketing Director will develop and execute an integrated growth strategy to scale one of Spring Health's emerging business lines. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required and is part of the New Ventures team, playing a critical role in accelerating consumer acquisition, improving conversion, and maximizing ROI through both paid and organic channels.

What You'll Be Doing

• Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for a new venture D2C business line.
• Coordinate performance marketing across paid digital channels (e.g., search, social, display, streaming) and organic levers (e.g., SEO, lifecycle/CRM), referrals and partnerships.
• Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross-functional stakeholders.
• Build a high-performing growth engine, managing internal resources and external partners.
• Partner closely with Product, Creative, Engineering, and Analytics to optimize the full growth funnel, including A/B testing and landing page performance.
• Drive creative testing and iteration to unlock performance wins across campaigns.
• Develop long-term spend planning models in collaboration with FP&A, and communicate forecasts, risks, and trends to leadership.
• Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey.

What success looks Like in this role:

• Increase consumer acquisition across all channels by launching and scaling high-performing growth initiatives.
• Decrease cost of acquisition by expanding and optimizing organic growth channels (SEO, referrals, lifecycle marketing).
• Consistently work with our teams to improve paid media efficiency (ROAS, CAC) through testing and optimization.
• Establish a clear and reliable attribution and performance reporting system.
• Build an operating model that can support rapid scaling of new business lines.

What you'll bring:

• 7+ years of experience in growth or performance marketing, preferably digital health, or a SaaS business.
• 5+ years of D2C
• Leadership: Proven ability to lead and scale acquisition programs across paid and owned channels.
• Performance Marketing Transformation: Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine.
• P&L Ownership & Growth Economics: Proven ability to manage large marketing budgets, drive channel strategy, and optimize investment based on LTV:CAC and ROI targets.
• Collaboration and Project Management: Strong cross-functional collaboration experience, particularly with product, design, and analytics.
• Strategic and operational range: Ability to set vision while also driving execution in complex, cross-functional environments.
• Data-driven decision-making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms.
• Experience launching and scaling early-stage businesses or new product lines is preferred.
• Familiarity with PLG (Product-Led Growth) tactics is preferred.
• Experience navigating healthcare compliance in marketing is preferred.

The target base salary range for this position is $173,110 - $216,390 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.