Director, Upstream Product Marketing - Late Stage Psma

See Yourself at Telix

The Director, Product Marketing - Upstream Late-Stage PSMA is a senior strategic leader responsible for shaping the commercial vision, long-term lifecycle strategy, and value creation for Telix's late-stage PSMA imaging portfolio-including Illuccix, Gozellix, and future lifecycle expansion opportunities. This role serves as the strategic bridge between product development, medical, regional commercial teams, and executive leadership. As Director, you will own the strategic narrative, guide commercial input into late-stage development, and ensure each product is optimally positioned for sustained growth and competitive advantage across all major markets. The Director plays a critical leadership role in influencing pipeline decisions, aligning teams, and driving high-impact commercial strategy that supports Telix's multi-product PSMA franchise.

Key Accountabilities:

• Late-Stage Commercial Strategy Leadership

• Lead the development, refinement, and execution of commercial and lifecycle strategies for Illuccix, Gozellix, and latestage PSMA programs.

• Serve as the primary commercial thought leader guiding market evolution, competitive positioning, and long-range franchise strategy.

• Build and steward a deep understanding of customer segments-including imaging centers, urology networks, and integrated specialty groups-to shape portfolio and pipeline decisions.

• Partner with regional leaders and medical counterparts to proactively identify evidence needs and influence data-generation priorities.

• Business Case Ownership & Forecast Leadership

• Own the development and executive-level delivery of business cases, TAM/SAM analyses, value assessments, and lifecycle scenario modeling.

• Collaborate with Commercial Strategy & Operations to pressure-test, align, and update late-stage forecasts and financial assumptions.

• Anticipate market trends, competitive shifts, and adoption patterns to inform PMC submissions and investment decisions.

• Convert complex commercial analyses into clear, strategic recommendations for regional leadership teams

• Cross-Functional Alignment & Launch Readiness Leadership

• Act as the senior commercial partner to GDLs, ensuring late-stage development aligns with market needs, differentiation strategy, and launch readiness.

• Lead cross-functional governance with Medical Affairs, Regulatory, Market Access, and Marketing Operations to ensure regional alignment across lifecycle activities.

• Oversee commercial contributions to Launch Readiness Reviews (LRRs) and drive post-launch optimization frameworks.

• Ensure a seamless upstream-to-downstream transition by aligning GTM strategy, messaging, and operational scaling across regions.

• Market Intelligence & Competitive Strategy

• Oversee the synthesis of competitive intelligence, including clinical progress, regulatory events, launch timing, messaging, and technology advances.

• Provide strategic insights that shape brand positioning, lifecycle prioritization, and risk mitigation plans.

• Monitor policy, reimbursement, and market access shifts to anticipate barriers and opportunities for PSMA imaging adoption.

• Strategic Program Leadership

• Lead high-impact strategic initiatives such as lifecycle indication launches, expansion projects, and multi-regional alignment activities.

• Drive execution excellence by setting timelines, governance structures, and communication standards for cross-functional teams.

• Present strategic updates, insights, and recommendations to executive leadership and participate in PMC and portfolio governance forums.

Required Qualifications

• Bachelor's degree in Marketing, Business, or Life Sciences; MBA or advanced degree strongly preferred.
• 10+ years of experience in pharmaceutical, biotech, molecular imaging, or diagnostics marketing, ideally in oncology or urology.
• Proven experience leading upstream product strategy, lifecycle management, or commercial planning for late-stage assets.
• Strong ability to synthesize scientific, clinical, and commercial insights into strategic decision-making.
• Demonstrated success influencing cross-functional teams in complex, matrixed environments.
• Strong financial and analytical acumen, with experience developing sophisticated forecasts and investment cases.
• Exceptional communication, executive presentation, and stakeholder leadership skills.
• Advanced project leadership and organizational capabilities.

Success Metrics

• Delivery of high-impact commercial strategies and lifecycle plans that inform development and investment decisions.
• Strong alignment between late-stage development priorities and commercial needs
• Improved forecast accuracy and clarity for PMC and executive decision-making.
• Seamless GTM transitions and launch readiness across regional teams.
• Demonstrated contribution to franchise growth, lifecycle optimization, and market leadership for PSMA imaging assets