
Director, Communications - Content Experience & Creative - Corporate Social Media Strategy
WalmartBentonville, Arkansas
$110,000 - $220,000 / year
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Job Description
Position Summary...
Director, Global Communications – Content Experience & Creative, Corporate Social Media Strategy Location: Bentonville, AR Position SummaryThe Director of Corporate Social Media Strategy will set the strategic vision and lead the team responsible for managing Walmart’s social channels—including @Walmart, @WalmartNews, Walmart World, and the My Local Social program. This is a rare opportunity to shape the voice of the world’s largest retailer across social platforms, driving engagement, innovation, and cultural impact through storytelling and responsible use of emerging technologies like AI.About Global Communications – Content Experience & CreativeAs part of Walmart’s Global Communications organization, the Content Experience & Creative team crafts stories that inspire trust, pride, and connection among associates, customers, and stakeholders. This role is critical in ensuring Walmart’s social media presence reflects the company’s values, amplifies its purpose, and showcases the humanity of the brand through bold, authentic storytelling.What you'll do...
- Direct social strategy, vision, and execution for Walmart’s corporate and brand handles.
- Lead and develop a high-performing team of social strategists and content creators.
- Provide expert counsel and real-time guidance to senior leaders and associates on social best practices.
- Integrate AI and automation into social workflows for listening, analysis, and creative prototyping.
- Drive innovation and experimentation in storytelling while maintaining sound judgment in high-visibility moments.
- Deep experience in social media leadership, communications, or digital storytelling.
- Proven ability to manage and mentor teams while fostering a culture of collaboration and creativity.
- Demonstrated success integrating emerging technologies—particularly AI—into social communications.
- Strong cross-functional partnership skills, including collaboration with Tech, Legal, and Marketing teams.
- Executive presence, impeccable judgment, and a passion for culturally resonant storytelling.
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in communications, Marketing, Fine Arts, Graphic Design or related field and 5 years’ experience in creative or content experience, project management, or a related field OR 7 years’ experience in creative or content experience, project management, or a relevant area.3 years’ supervisory experience.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Certification in Multimedia Production Management (MPM), Certified Multimedia Professional (CMP) certification, Experience in both digital and print mediums., Experience leading creative teams and managing large scale content projects., Experience with SEO, web analytics or social media metrics.Primary Location...
806 Excellence Dr, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Automate your job search with Sonara.
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