Director of eCommerce
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Job Description
Director of eCommerce - Charlotte, NC
Who: Consumer products company is hiring a results-driven digital leader.
What: Seeking a Director of eCommerce to lead web and mobile strategy, drive online revenue growth, and enhance digital customer experience.
When: Position is open immediately.
Where: Charlotte, North Carolina (Hybrid).
Why: This is a newly created role to accelerate the company's DTC and omnichannel growth.
Office Environment: Fast-paced, collaborative, and innovation-focused environment.
Salary: Generous compensation package including base, bonus, and equity potential.
Position Overview:
The Director of eCommerce will be responsible for developing and executing a cohesive web and mobile strategy, managing digital operations, and driving performance across all digital channels. This role will partner cross-functionally to ensure a seamless, high-converting digital journey.
Key Responsibilities:
● Develop and implement a unified web and mobile eCommerce strategy aligned with business objectives
● Lead digital team across UX, site operations, performance marketing, and analytics
● Manage digital P&L, optimizing investment and ROI across platforms
● Oversee performance marketing including paid media, SEO, affiliates, and mobile acquisition
● Drive site enhancements across web and mobile for conversion optimization and engagement
● Leverage analytics to improve site and app performance, customer journey, and retention
● Collaborate cross-functionally with marketing, IT, and creative teams to deliver omnichannel experiences
● Manage third-party platform providers and marketplace relationships
Qualifications:
● 8+ years of experience in eCommerce with a strong focus on both web and mobile channels
● Proven success leading DTC and retail.com initiatives in consumer goods or similar industry
● Expertise in eCommerce platforms (e.g., Shopify, Magento), mobile UX, and analytics tools
● Demonstrated leadership and cross-functional collaboration skills
● Strong strategic thinking, analytical mindset, and execution orientation
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