Director of Marketing and Communications
Dallas Christian CollegeDallas, Texas
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Job Description
Benefits:
- Life, Accidental Death & Disability, & Long-Term Disability Insurance
- Free food & snacks
- Tuition assistance
- Dental insurance
- Health insurance
- Paid time off
About the Role:
Dallas Christian College (DCC) is seeking a Director of Marketing and Communications is responsible for stewarding the institutional branding and communications to achieve mission clarity with our students, prospective students, alumni, donors, and church community. This stewardship includes partnering with operational areas in the creation and production of marketing and communication materials to achieve one voice for the college, including advertising, public relations, website content, printed pieces, video, social media, and outside marketing. The Director of Marketing and Communications serves as a leader within the college community, protecting, supporting, andadvancing the DCC brand through effective communication and marketing strategies.Marketing & Communication Strategies
- Develop and execute a comprehensive marketing and communication strategy that aligns with DCC’s goals and Christian values, enhancing its image and positioning in the marketplace and public sphere.
- Monitor and analyze market trends to adjust strategies, ensuring consistency in content, brand management, and alignment with industry standards.
- Plan and lead proactive promotional, publicity, and media relations initiatives across all platforms—broadcast, print, internet, and social media—to support DCC’s institutional priorities and improve internal and external communications.
Enrollment Management Communications
- Collaborate with the admissions office and campus stakeholders to develop and implement multi-channel enrollment marketing strategies, including digital, email, web, print, and CRM-driven communications targeting prospective students.
- Track and evaluate all marketing initiatives to ensure timely execution aligned with critical enrollment deadlines.
- Research current enrollment marketing trends and identify opportunities to effectively promote undergraduate and graduate academic programs.
Marketing & Brand Management
- Collaborate with DCC leadership across enrollment, athletics, and advancement to guide traditional and digital marketing strategies.
- Ensure consistent and effective brand communication to donors and prospective students through print, digital, social media, and other channels.
- Oversee the development, production, and optimization of multi-channel marketing campaigns and materials, including apparel, publications, ads, and online content.
Advancement Support & Public Relations
- Provide leadership in public relations, media relations, and crisis communication efforts to enhance DCC’s image and community awareness.
- Coordinate with DCC leadership and personnel to ensure timely, accurate, and engaging communication with the media that reflects the College’s identity.
- Build and maintain positive external relationships with media outlets, businesses, and community organizations to support DCC’s outreach and engagement initiatives.
Budget & Planning
- Apply strategic planning, analytical skills, and strong financial and business acumen to guide marketing and communications efforts.
- Collaborate with the DCC Leadership team and administrative departments to address and fulfill marketing and communication objectives.
- Develop and manage short- and long-term marketing and communications plans and budgets, ensuring progress tracking, adherence, and performance evaluation.
Content Creation & Management
- Oversee the writing, editing, and distribution of news releases, public service announcements, and related multimedia content.
- Manage the design, composition, and production of promotional materials, including brochures, press kits, and campaign-specific content for students and donors.
- Direct the editorial, design, and distribution processes for all college publications and coordinate all printed and electronic communications to ensure brand consistency.
Digital Media Management
- Manage and maintain DCC’s websites, social media presence, and mobile app, ensuring content is current, SEO-optimized, and effectively engages audiences through timely updates and notifications.
- Oversee digital media operations, including marketing video production, student email/text campaigns, and digital service platforms such as MailChimp, Adobe, etc.
- Administer copyright licensing for music and video content (e.g., CCLI) and ensure compliance across all communication platforms..
Broader College Involvement
- Lead special projects such as rebranding initiatives, capital campaign communications, and major event marketing.• Support faculty and staff in promoting special events while ensuring consistent brand messaging and adherence to established guidelines across departments.• Supervise student workers and volunteers involved in marketing and communications efforts.
Qualifications
- Education and Experience
- Bachelor’s degree in marketing, communications, public relations, journalism, or related field required; Master’s degree preferred.
- Minimum of 3–5 years of progressively responsible experience in marketing, communications, public relations, or brand management, preferably in higher education, nonprofit, or ministry settings. Prior experience in Christian higher education or ministry-based communications is highly valued.
- Skills and Abilities
- Strong strategic planning, organizational, and project management skills with the ability to lead multiple complex projects simultaneously.
- Exceptional verbal, written, and interpersonal communication skills; ability to craft compelling content that clearly communicates the mission and vision of the institution to internal and external audiences.
- Expertise in digital marketing, SEO, content creation, social media management, email marketing, and web content development.• Proficiency with relevant software and tools including Adobe Creative Suite, CRM platforms, content management systems (CMS), Google Analytics, and social media scheduling/monitoring tools.
- Experience overseeing brand identity, institutional messaging, crisis communication, and public/media relations.
- Ability to collaborate across departments, managing diverse teams while offering creative leadership and clear direction.
- Desirable Attributes
- A vibrant and growing personal relationship with Jesus Christ with full alignment to the College's statement of faith and commitment to Christ-centered education.
- A passion for using communications as a tool to advance the Kingdom, tell student stories, and promote the mission of Christian higher education.
- Servant-leader mindset with high integrity, strong work ethic, and demonstrated emotional intelligence.
- Visionary thinker who can creatively adapt to changing trends and emerging marketing platforms while maintaining mission fidelity.
- Strong relational skills with the ability to engage donors, prospective students, alumni, church leaders, parents, and internal stakeholders in meaningful ways.
- High emotional intelligence, integrity, and the ability to foster relationships across departments.
- A self-starter with strong organizational skills, the ability to multitask, and a positive, forward-thinking attitude.
Work Environment
- Primarily office-based with occasional travel to conferences, events, and off-site meetings.
- Availability for evening and weekend responsibilities related to campus events, student recruitment, and media deadlines.
- Occasional lifting, setup, or management of promotional and event materials.
- Must exhibit a lifestyle consistent with biblical principles and represent the college’s mission with excellence in all professional and personal interactions.
About Us:
Dallas Christian College has been a cornerstone of higher education in Dallas, TX, for over 75 years, dedicated to developing leaders through a Christ-centered education. Our vibrant community is known for its supportive atmosphere, where students thrive academically and spiritually, making it a fantastic place for both students and employees alike.
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