Director Of Marketing And PR (Contract-To-Hire)
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Job Description
About the Outdoorsy Group
Founded in 2015, Outdoorsy Group pioneered access to the outdoors by building the world's leading outdoor travel ecosystem. Millions of guests trust Outdoorsy to create lifelong family memories, while hosts rely on its products and innovations to grow their businesses and unlock life-changing sources of income. Outdoorsy Group's portfolio includes Outdoorsy.com, the largest outdoor travel and hospitality marketplace; the Destination Network, a growing collection of campgrounds and glamping retreats set in some of the country's most iconic landscapes; and Roamly, its proprietary insurtech platform powering Outdoorsy.com and enabling insurance infrastructure for global marketplaces. Together, Outdoorsy Group's businesses are united by a long-term mission: to restore our relationship with the outdoors-and with one another.
Our platform has facilitated over 9 million nights spent outdoors across almost 2 million trips, establishing us as the leader in experiential travel. We anticipate a significant surge in U.S. leisure travel this summer, driven by the World Cup, America 250 Celebrations, and the Route 66 Centennial. We require a leader to accelerate brand awareness and fuel top-of-funnel demand beginning immediately in Q1. This role requires a leader with strategic depth, execution ability, and a proven bias for action to capitalize on this market opportunity.
The Role: Demand Creation and Market Activation
This is a high-impact, 6-month contract position with the potential to convert to a full-time Director role. The objective is to optimize our brand presence, cultural relevance, and awareness ahead of the peak summer season. The Director will drive marketing activity, help direct an earned PR strategy to establish high-impact demand that integrates directly with mid-to-lower funnel conversion activities.
This role reports directly to the VP of Brand Marketing and is hands-on. The Director must be prepared to utilize emerging channels, strategic partnerships, and focused content marketing techniques.
Key Cross-Functional & Management Relationships
- Reporting To: VP of Brand Marketing
- Key Internal Partners: Content Strategy, Creative, Performance Marketing, and Product Teams
- External Partners: PR Agency (management and budget oversight)
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