Director of Marketing

About Our Client, Evidenza

Evidenza is revolutionizing the market research industry with one of the world's first synthetic research platforms. Using AI-generated replicas of customers, the platform delivers real-time qualitative and quantitative research that's distilled into finance-friendly marketing plans in minutes instead of months.

This approach helps companies understand their audiences up to 100x faster and at a fraction of the cost of traditional methods. Synthetic research is especially valuable for B2B marketers targeting hard-to-reach audiences like CEOs and technology decision makers.

Evidenza was founded by big tech veterans Peter Weinberg, Jon Lombardo, and Brian Watroba. Jon and Peter spent over a decade at LinkedIn, where they built the B2B Institute. Brian spent eight years at Facebook and later led an engineering team at Stardust.

Since launching in early 2024, Evidenza's growth has been explosive:

• Over 100 clients, including major brands like EY, ServiceNow, and Mars.
• Millions in revenue, without raising a dollar from investors.
• An eight-figure enterprise pipeline, driven purely by word of mouth and earned media.

Location: In-Office, Brooklyn Heights – NYReports To: Co-FounderType: Full-Time

The Role

We're looking for a hands-on, full-stack marketer with 5+ years of experience to help scale one of the world's first synthetic research companies. You'll work directly with the founders to transform big ideas into real impact — building campaigns, creating content, and driving growth.

This is an opportunity to join a fast-growing AI startup and help define the marketing engine from the ground up. The brand is distinctive, the thought leadership is world-class, and the strategy is set. Now we need someone who can write, ship, promote, measure, and repeat.

What You'll Do

• Turn founder-led thought leadership into scalable, multi-channel content.
• Build and execute full-funnel campaigns that drive brand awareness and lead generation.
• Manage a small network of freelancers and vendors (SEO, design, paid media, Webflow, etc.).
• Own and optimize the website for reach, relevance, and conversion.
• Help lead webinars, events, and sponsorships that generate both fame and leads.
• Track marketing performance and build repeatable systems for scale.

Who You Are

• 5+ years of experience in B2B marketing, ideally at an early-stage startup or agency.
• Excellent writer with strong creative instincts and attention to detail.
• Comfortable working across content, paid media, SEO, websites, and email.
• Knowledgeable about Ehrenberg-Bass principles (mental availability, DBAs, CEPs).
• Self-starter who thrives in a fast-moving, founder-led environment.
• Strong project manager with high output and low ego.
• Bonus: Completion of Mark Ritson's Mini MBA in Marketing.

How Success Will Be Measured

• Growth in reach, engagement, and recall across key channels.
• Consistent lead generation through organic and paid programs.
• Improved website performance (traffic, conversion, time on site).
• Content velocity and distribution impact.
• Systemization of marketing processes and freelancer workflows.

Compensation

• Base Salary: $110,000 – $140,000 (depending on experience)
• Bonus + Equity
• Medical and dental insurance; 401K 
• Unlimited PTO (with encouragement to use it.

Career Growth

You'll be the first full-time marketing hire, reporting directly to the founders. This is a high-impact, high-visibility role with the opportunity to grow as rapidly as the company — whether that means building a team, owning new growth channels, or stepping into a senior leadership role over time.

Evidenza is seeking self-starters and future leaders who want to shape the future of marketing.

Evidenza is an equal opportunity employer and values diversity at every level of the organization. We are committed to creating an inclusive environment where all employees feel respected and supported, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.