Director of Marketing Insights and Workflow Solutions

At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship.  We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together.  Come be a part of this journey with us as we champion lives!

Job Summary

The role of Director of Marketing Insights and Workflow Solutions carries two primary leadership responsibilities: leading the Marketing Analytics team and leading the Service Workflow team. 

• Marketing Analytics Leadership:

This individual leads the Analytics and Insights team that influences Marketing, Communications, Brand, CX, and DX decisions through impact monitoring, customer voice (VOC) implementation, and actionable insights.   Success will be measured by the role's impact on strategy formulation and decision-making alongside the Marketing Leadership Team, as well as monitoring targeted outcomes and success measures that influence improvement and actionable insights. 

• Service Workflow Leadership:This individual also leads the Operations Support team in implementing OneAmerica's operational workflow solutions and other operations support cross-platform capabilities. They will drive implementation in close partnership with the Workflow Solutions Product Owner, Enterprise Operations, technology teams and business line leaders. Success will be measured by effective and efficient execution of defined operational support enhancements.

Primary duties may include, but are not limited to:

• Lead a team of marketing insights and analytics professionals to deliver focused value aligned to our strategic direction.
• Oversee a team of operational workflow professionals to implement improvements that enhance operational efficiency and customer experience.
• Measure the impact of Enterprise Marketing & Communications long-term strategic plan, identify Marketing and Communications trends, supported by our data.
• Execute workflow implementations in alignment with business line objectives.
• Drive workflow project enhancements, including forms governance and system integration efforts.
• Ensure process excellence by sponsoring continuous improvement and re-engineering of processes.
• Support the Leader of Portfolio Strategy and Management in creating transparency and consistency in marketing impact assessments and operational support efficiencies.
• Lead ad hoc strategic initiatives as directed by the EMC Leadership Team members providing targeted support to drive action.
• Develop and maintain monthly dashboards to track key metrics, and project plans to support execution.

Required Education/Work Experience

• Bachelor’s in Business, Finance, Economics, Business Management, Marketing, Data Science or related discipline.
• MBA or advanced degree a plus.
• Certification in data visualization platforms or equal work experience.
• Minimum of 5 years of leadership experience required.
• 10+ years of combined experience in Marketing, Data Science, Strategy, and/or Operations.
• Proficiency in working with data and creating visualizations using Tableau.
• Experience operating within Agile methodologies and a matrixed organizational structure.

Salary Band: 7B

#LI-SD1 

#LI-HYBRID

This selected candidate will be expected to work hybrid in Indianapolis, IN. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team building and collaboration.

If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York. 

Disclaimer:  OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

For all positions:

Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.

To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.