Director of Medical Community Partnerships

Director of Medical Community Partnerships

Location: Remote; home office with significant field time. Must reside in the greater Indianapolis area.

Position Summary

The Director of Medical Community Partnerships is a high-impact, individual contributor responsible for driving new patient acquisition through strategic referral relationships. This role focuses on identifying, developing, and sustaining partnerships with referring providers by delivering a differentiated, best-in-class experience. Reporting to the VP of Marketing, this position collaborates closely with regional directors, practice managers, front desk teams, and providers across our dermatology practices.

Key Responsibilities

• Drive patient volume by building and maintaining strong relationships with referring providers across our markets.
• Lead B2B outreach efforts in the Indianapolis and Cincinnati regions by identifying referral opportunities, key decision-makers, and strategic healthcare networks.
• Conduct in-person visits with current and prospective referral sources (PCPs and specialty practices) to educate them on Optima’s providers, services, and value proposition.
• Plan and execute provider engagement opportunities such as meet-and-greets, lunches, dinners, and educational events.
• Establish relationships with referral coordinators, front desk staff, practice managers, and providers to ensure seamless referral workflows.
• Partner with internal providers and practice leaders to align outreach strategies and maximize referral growth.
• Support community-based marketing initiatives and represent Optima at relevant local events.
• Capture and document referral source feedback in the CRM and collaborate with regional and local leaders to resolve issues and improve service delivery.
• Analyze referral data to identify trends, prioritize outreach efforts, and drive continuous improvement in referral performance.

Reporting & Analytics

• Log all field activity, visit summaries, and referral interactions in the CRM.
• Prepare and present weekly activity dashboards and performance updates.
• Support monthly and quarterly reporting to leadership.

Qualifications & Requirements

• Bachelor’s degree or equivalent relevant experience required.
• Prior healthcare experience preferred.
• Excellent interpersonal, communication, and relationship-building skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Detail-oriented with a high level of accuracy and follow-through.
• Highly responsive and professional in email and external communications.
• Experience using CRM platforms preferred, with a commitment to maintaining accurate records.
• Ability and willingness to travel locally to meet role requirements.