Director of Sales – Public Sector SaaS (Player-Coach Role) (Remote)

Lead sales growth and shape the playbook at a PE-backed SaaS company serving 40K+ public safety agencies.

Role Snapshot

• Title: Director of Sales (Player-Coach)
• Pay: $150K–$200K base
• $300K OTE (uncapped, 10% commission on personal sales)
• Location: Tallahassee FL, Tampa FL, Austin TX, or DC area preferred — remote OK for aligned backgrounds
• Industry: Public Safety SaaS
• Private Equity-backed
• 2–3 year growth-to-exit window

Own the playbook, coach a lean team, and drive new business from a massive, warm lead base. Ideal for a senior AE or team lead ready for their first true leadership step.

What You'll Do

• Carry a personal quota and close end-to-end deals

• Build and run outbound motion across 40K+ existing agencies

• Coach and mentor 2 current reps (SDR + Sales Manager)

• Write and refine sales playbooks and sequences (HubSpot)

• Drive GTM for new acquisition product launch

• Shorten cycles, improve conversion, and increase ACV

• Report directly to exec team; shape overall revenue strategy

Must-Haves

• 5+ years in B2B or B2G SaaS sales

• Proven quota-carrying success ($1K–$20K ACV range)

• Experience leading or mentoring other reps (player-coach style)

• Strong pipeline management and outbound discipline

• Work authorization in U.S. (no sponsorship)

Nice to Have

• Experience selling to government or public safety agencies

• Background at Vector Solutions, NeoGov, PowerDMS, Lexipol, Mark43, or Flock Safety

• HubSpot CRM fluency

Perks & Pay

• Base: $150K–$200K

• OTE: $300K+ uncapped (10% commission on personal sales)

• Health, dental, vision

• 401(k)

• PTO + paid holidays

• Remote flexibility

Schedule & Setup

• Full-time, self-directed role — manage your own schedule

• Remote or hybrid from preferred markets

• Occasional travel for team or client meetings

Impact & Growth

Your work builds the engine that drives revenue as this PE-backed platform doubles over the next two years. You'll own strategy, lead by example, and shape the future sales org.

You like pace and ownership. You close deals and build teams. No bureaucracy.

At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.

Apply Today to take your next step in leadership—drive growth, build process, and shape a winning team from day one.