Director Strategic Marketing & Communications

GF Building Flow Solutions (former Uponor) is a division of GF and a leading provider of smart and sustainable solutions for the safe and efficient use of water in buildings. Our technologies ensure comfort, hygiene, and energy efficiency in residential and commercial environments across the globe.

Join us to be part of a forward-thinking, people-centered company where your ideas and contributions truly matter.

The Director Strategic Marketing & Communications is responsible for elevating how the company brings new products, solutions, and market narratives to customers. This leader drives messaging clarity, GTM excellence, communications discipline, and content organization across the business. They will create the frameworks, tools, and communication systems that ensure category management, channel marketing, and sales enablement operate from a unified message and a single source of truth-while ensuring that the region's value propositions are clearly defined, executable, and resonant with customers on the front lines.

In addition to shaping how our differentiated value is articulated across products, channels, and customer touchpoints, this role oversees the channels, platforms, and touchpoints through which that value is delivered-including internal communications, social and digital channels, trade shows and customer events, and the marketing technology ecosystem that supports them. By strengthening these foundational systems, the Director ensures that every team across Marketing-content, internal communications, digital, and events-has the structure, clarity, and tools needed to execute effectively at the regional and customer level.

This role partners closely with Product Category Management, Pricing, Retail, Sales Training, Legal, and the Global Marketing and Communications teams. While the Global team defines the overarching brand direction, the Director ensures those high-level messages are translated into actionable, tangible, and compelling value propositions that can be deployed through regional sales teams, distributors, and customer-facing channels. The Director ensures that all internal and external audiences receive a clear, coordinated message-grounded in global alignment but optimized for execution across every channel and touchpoint.

What you will be doing?

Value Proposition & Go-to-Market Leadership

• Define, structure, and articulate the region's differentiated value proposition, ensuring it is quantified, defensible, and executable in the market.
• Lead the development and regional execution of new product and solution launches, translating global direction into clear, actionable GTM plans.
• Build a repeatable GTM framework that unites category management, channel marketing, and sales enablement around a consistent message.
• Develop frontline-ready sales tools, value drivers, battlecards, and segment-specific positioning that drive adoption and conversion

Messaging Architecture & Single Source of Truth

• Build and maintain the region's message house for products, solutions, and segments.
• Create and govern a single source of truth that integrates product management, sales, marketing, and training inputs into one reliable, accessible system.
• Ensure content, digital, and events operate from aligned, current, and accurate messaging.
• Partner with category management and pricing to strengthen value pillars, customer claims, and competitive positioning.

Internal and External Communications

• Lead internal and external communications, ensuring messages are clear, coordinated, and aligned to the regional value proposition.
• Develop and own risk, crisis, and issues communications, partnering with Legal and Global Communications on proactive and reactive strategies.
• Translate global communications direction into frontline-ready messages deployed through regional channels and teams.
• Support leadership with communication tools, briefs, and messaging that drive clarity and alignment

Digital, Social & Marketing Technology Enablement

• Oversee social media and digital channels, ensuring messaging consistency and alignment to priority launches and value propositions.
• Own key elements of the marketing technology ecosystem (CMS, MAP, content libraries, social management tools), ensuring they support efficient content deployment and communication.
• Improve digital visibility, analytics, and process discipline across marketing systems.
• Ensure digital assets, content, and tools are easy to find, easy to use, and consistent across teams.

Events, Trade Shows & Customer Engagement

• Lead the planning and execution of trade shows and customer-facing events, ensuring strong alignment with product priorities and value propositions.
• Execute event strategy to ensure consistent messaging, higher ROI, and smooth cross-team coordination (content, digital, category, sales).
• Execute standardized event playbooks that clarify roles, messaging, and assets needed across teams.

Cross-Functional Alignment & Global Partnership

• Serve as the key connector between Product Category Management, Pricing, Retail, Sales Training, and Marketing to ensure consistent execution of the value proposition.
• Translate Global Marketing & Communications strategy into practical, regional execution-ensuring campaigns, brand direction, and messaging frameworks are reflected in frontline tools and customer touchpoints.
• Collaborate with global teams on brand execution and ensure regional insights help shape future messaging and campaigns.

Team Enablement & Operational Excellence

• Build the processes, tools, and systems that make marketing and sales execution more efficient, more aligned, and more consistent.
• Establish clear workflows and governance for content creation, messaging updates, martech usage, and event planning.
• Mentor cross-functional partners by providing clarity, structure, and actionable frameworks that simplify how teams bring messages to customers.

What will you need?

Education & Experience

• 10+ years of experience in B2B marketing, strategic marketing, product marketing, communications, or related areas.
• Experience in manufacturing, building products, construction, HVAC, industrial markets, or other technical/solutions-driven industries strongly preferred.
• Proven success in go-to-market execution, including product launches, value proposition development, and sales enablement.
• Demonstrated strength in messaging architecture, message mapping, and translating technical information into compelling customer value.
• Experience leading internal and external communications, including risk/issue management.
• Background using and optimizing marketing technology platforms (CMS, MAP, DAM, social scheduling tools, analytics tools).
• Strong track record overseeing events/trade shows and customer engagement programs.

Skills & Capabilities

• Exceptional ability to quantify, articulate, and differentiate value propositions for technical or industrial products.
• Strong communicator capable of simplifying complexity and aligning diverse teams around a clear message.
• Expertise in creating GTM frameworks, message houses, and single-source-of-truth content systems.
• High operational discipline-able to build structure, process, and clarity across teams.
• Comfortable working across functions (product, sales, training, pricing, retail, legal) and influencing without authority.
• Strong analytical thinking with the ability to link messaging and execution to customer needs and market realities.

Leadership Traits

• Collaborative, structured, and systems-oriented-someone who builds the backbone that others rely on.
• Able to translate high-level global brand direction into actionable, frontline-ready messaging and tools.
• Confident working with senior leaders and executive teams, especially in high-stakes communications.
• A builder who enjoys creating processes, frameworks, and communication pathways that improve team effectiveness.
• Brings a "make it easier for others to execute" mindset-driving alignment, clarity, and consistency.

What will you get?

• Best-in-class health benefits (medical, dental, vision)
• 160 hours paid time off (combination of PTO and Employee Safe and Sick Time accruals- MN Based Employees)
• For more information: https://www.uponorcareers.com/en-us/employee-benefits

Contact person:

Please submit your application via the 'Apply' button. The recruiter's email is for enquiries only.