DTC Email & Retention Marketing Specialist

Overview / Summary:

The ideal candidate for this hybrid position will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office.

As a DTC Email & Retention Marketing Specialist, you will lead email and retention marketing for QBP's direct-to-consumer channels, leveraging Klaviyo and related tools to drive engagement, repeat purchases, and long-term customer value. This role focuses on creating, managing, and optimizing automated campaigns, remarketing flows, and personalized customer journeys across multiple touchpoints, while also managing general marketing and product launch campaigns. You will extend remarketing and retention strategies beyond email into complementary channels such as SMS, paid, and onsite personalization to create cohesive, multi-channel customer experiences. You will collaborate closely with design, copy, and marketing teams to ensure all retention efforts reflect the QBP brand and deliver measurable business outcomes. This role reports to the Digital Marketing Manager.

Key Responsibilities:

Email Campaign Management & Automation (60%)

• Build, manage, and optimize Klaviyo email campaigns, automation flows, and assets (emails, forms, landing pages, surveys).
• Develop and execute multi-channel retention and remarketing campaigns that integrate email, SMS, and paid remarketing audiences (e.g., Meta and Google).
• Collaborate with digital advertising partners to align remarketing lists and messaging across channels for consistent customer experiences.
• Plan, execute, and monitor general marketing campaigns, including seasonal promotions, brand campaigns, and product launches.
• Develop personalized campaigns leveraging segmentation based on behaviors, preferences, purchase history, and engagement.
• Create and maintain abandoned cart, checkout, win-back, post-purchase, and product recommendation flows.
• Ensure campaigns are accurate, on-brand, and compliant with all applicable regulations and best practices (e.g., CAN-SPAM, GDPR, WCAG).
• Manage the email marketing calendar to ensure consistent communication with DTC customers.

Optimization & Growth (30%)

• Lead A/B testing and other experimentation to optimize open rates, click-through rates, conversions, and revenue.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with creative teams to develop compelling, on-brand content that resonates with DTC audiences.
• Develop retention-focused strategies, including lifecycle marketing, loyalty initiatives, and personalized product recommendations to increase customer lifetime value (LTV).
• Be a driver of identifying retention tactics and remarketing opportunities, and evaluate channel attribution for retention-focused campaigns - all in support of meeting stated goals.
• Continuously monitor industry trends and new features in Klaviyo to enhance campaigns and automation strategies.

Reporting & Stakeholder Communication (10%)

• Monitor and report on key metrics, including engagement, conversions, revenue impact, and ROI.
• Provide actionable insights to marketing leadership to inform strategy and campaign planning.
• Support other marketing initiatives as needed, ensuring alignment across channels.

Required Skills / Qualifications:

• 2+ years of email marketing experience, ideally in DTC environments.
• Proficiency in Klaviyo, including flows, segmentation, automation, and analytics.
• Experience with multi-channel remarketing (email, SMS, and paid remarketing audiences such as Meta Custom Audiences or Google Customer Match).
• Strong understanding of email marketing best practices, personalization, and customer journey mapping.
• Experience with A/B testing, optimization, and reporting on email performance.
• Ability to translate data into actionable insights to drive revenue growth.
• Experience planning and executing general marketing campaigns and product launches via email.
• Excellent communication skills and ability to collaborate across teams.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

Preferred Skills / Nice-to-Haves:

• Bachelor's degree in Marketing, Communications, or related field.
• Experience with HTML/CSS for email template creation.
• Experience using Klaviyo's SMS or integration with paid advertising platforms for remarketing.
• Familiarity with CRM integration and multi-channel remarketing.
• Knowledge of Adobe Creative Suite or similar design tools.
• Understanding of email and data privacy compliance regulations (CAN-SPAM, GDPR, etc.).

Other Details:

• Must be able to travel domestically occasionally.

Modeling QBP Core Values:

• Act with integrity
• Be a true partner
• Create something special
• Deliver greatness
• Keep the customer first

Quality Bicycle Products is a proud certified B-Corp and an Equal Employment Opportunity employer committed to diversity, equity, and inclusion. We welcome talent from all backgrounds and encourage employees to bring their authentic selves to work. We do not discriminate based on race, color, religion, national origin, sex (including pregnancy and related conditions), sexual orientation, gender identity or expression, age, veteran status, disability, genetic information, political views or activity, or any other protected characteristic.