E-Mail Marketing Specialist
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Job Description
Job Description Summary:
Reflex Media is seeking a highly skilled Senior Email Marketing Specialist to take full ownership of our email marketing programs across the entire customer lifecycle. This is a hands-on role where you’ll build, deploy, and optimize campaigns that drive engagement, acquisition, and retention. You'll collaborate closely with cross-functional teams while independently managing the technical build, segmentation, automation, and analytics of our email communications.
The ideal candidate combines deep technical proficiency with strong marketing instincts. They have experience coding responsive email templates and can manage both recurring lifecycle campaigns and real-time email broadcasts. This role is fully remote and offers flexible PTO, strong benefits, and a direct impact on business outcomes.
Key Responsibilities:
- Independently own the development, testing, deployment, and optimization of email marketing campaigns.
- Build responsive, cross-client compatible email templates using advanced hand-coded HTML and CSS.
- Manage sophisticated audience segmentation and personalization strategies to improve engagement and conversions.
- Build and maintain automated lifecycle email programs and drip campaigns to drive customer onboarding, engagement, and retention.
- Lead A/B tests on subject lines, content, design, and send times to continuously optimize performance.
- Analyze campaign data and provide actionable insights to marketing leadership to inform broader CRM and retention strategies.
- Collaborate with creative, product, and leadership teams to ensure email campaigns align with business goals and branding standards.
- Stay current on industry best practices, deliverability, email compliance regulations (CAN-SPAM, GDPR), and evolving platform capabilities.
- Serve as a subject matter expert for email marketing execution, advising internal teams on best practices, deliverability, and email performance optimization.
- Partner with the product team to support transactional email needs through Mailgun.
- Understand the mechanics of email Deliverability, DNS record alignment and Verifications (SPF, DKIM, DMARC, and BIMI)
- Ensure email certification compliance via Everest and be proficient in Send Rep and Deliverability tools to protect that certification.
- Maintain the various email databases, and ensure the hygiene of our lists. Learn the nuances of our database and be able to compose queries for various campaigns and CRM lists.
- Develop, communicate, and manage the flow of work for the various email campaigns and projects you will be engaged in.
Key Qualifications:
- 3–5+ years of hands-on experience owning email marketing campaigns end-to-end.
- Expert-level proficiency in hand-coding HTML and CSS for email, including responsive and mobile-first design.
- Strong experience building and managing campaigns in platforms such as Acoustic, Mailgun, Klaviyo, Iterable, Braze, Salesforce Marketing Cloud, or comparable ESPs.
- Proven experience managing segmentation, list hygiene, automated workflows, and complex lifecycle email sequences.
- Strong understanding of email deliverability, sender reputation, and compliance requirements.
- Solid experience with campaign performance analysis, reporting, and optimization.
- Excellent project management, organizational skills, and attention to detail.
- Proactive, self-starter mindset with the ability to work independently in a fast-paced, fully remote environment.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, Business, or related field required.
About Us:
Reflex Media is a next-generation high-tech marketing company led by our Founder & CEO, an MIT alumni. Based in Las Vegas, Nevada, our company operates as a remote organization, and as such, we are seeking to hire the best talent nationwide (as well as worldwide). Our business is as much data, software, and artificial intelligence as it is business operations and customer service. We also create at the forefront of psychology, economics, music, literature, art, fashion, cinematography, and the science of marketing. Our company culture can best be described in three words: growth, passion, and excellence. Our Founder, who subscribes to the philosophy “what cannot be measured cannot be managed,” is committed to creating an environment where the opportunity to grow is unbounded. As a company where you get back as much as you put in, we are best suited for individuals who are looking not for a job but rather an opportunity to grow and significantly add. In short, we are a company where superstars are developed.
Who We're Looking For:
- Brand Advocates: Individuals who deeply understand and align with the Seeking.com brand, embracing our mission and our innovative approach to modern dating and hypergamy.
- Passionate Professionals: Enthusiastic team members committed to fostering meaningful connections and aiding others in finding relationships that align with their ambitions and desires.
- Ambitious Learners: Driven candidates who are not only eager to learn and grow but are also ready to continuously expand the boundaries of their capabilities.
- Innovative High Performers: Professionals who excel beyond conventional boundaries, introducing innovative, outside-the-box solutions and ideas.
- Proactive Communicators: Exceptional communicators who thrive on feedback and are eager to make substantial contributions to the company.
- Resilient Problem Solvers: Individuals who show great endurance and flexibility in the face of challenges, coupled with a strong ability to think critically and solve complex problems effectively.
- Adaptable Innovators: People who can swiftly adjust to new conditions and challenges while continuing to drive forward-thinking solutions and improvements.
Benefits & Perks:
- 99% coverage of our medical base plan, dental, and vision insurance
- 65% coverage of our medical base plan, dental, and vision insurance for qualified dependents
- 100% coverage of short-term disability, long-term disability, and life insurance for qualified employees
- 50% 401(k) match up to 6% per month
- Remote role (US based candidates)
- Flexible paid time off
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.