Digital Marketing Lead
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Job Description
Implement digital marketing strategies across our e-commerce and online marketplace platforms. Plan, analyze & report on all strategic initiatives.
About our company: Now 100% employee owned with a successful 80-year history, Littleton Coin Company is one of the largest direct response companies in the nation to sell coins, paper money and supplies to enthusiastic collectors. We are also one of the largest employers in Northern New Hampshire. We offer competitive pay and great benefits, including a 401(k) plan with up to 6% match, Employee Stock Ownership Plan, onsite wellness programs and a friendly, pleasant work environment. This hybrid position is centered at company headquarters in Littleton, NH.
In this fast-paced job, you’ll help grow a distinctive brand in the collectibles field. You’ll maintain ownership over Ecommerce & Marketplace listings, customer acquisition & retention, and online campaigns, content and social media.
Primary responsibilities include:
- Managing & optimizing Shopify site to drive traffic, conversion and growth.
- Monitoring marketplace performance and recommending improvements
- Strategizing and executing paid marketing efforts across channels
- Developing and implementing seasonal marketing calendars
- Track performance across all channels and report to the organization
Qualified applicant will have:
- 4+ years experience in digital marketing, ecommerce or marketplaces
- Strong analytical skills
- Ability to think creatively
- Interest in content creation and brand storytelling
- Experience in the collectibles field or passion-led categories a plus
- Familiarity with Shopify, Meta Ads, Google Ads, Amazon Seller Central and the like preferred