Performance Marketing Manager

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost-with individual privacy and opt-in at the core. Our product is a virtual "cloak" that you use as you visit any website - Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.

$120,000 - $160,000 a year

Cloaked is creating the first ever consumer based privacy eco-system that offers complete data ownership, without sacrificing user experience.

About Cloaked

Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.

We are dedicated to building innovative solutions that allow users to stay private online. If you're a performance-driven marketer with experience in paid media and user acquisition, join us.

What will you do?

• Own and optimize all paid acquisition efforts across Meta, Google, and other performance marketing channels to drive efficient, scalable user growth
• Identify and execute opportunities to reduce CAC through rigorous campaign management and creative iteration
• Test and evaluate new paid channels each quarter
• Partner closely with product and design to optimize funnel conversion
• Develop frameworks for creative testing, experimentation, and channel diversification
• Manage media spend and performance dashboards to ensure precision, clarity, and ROI alignment
• Be the internal subject matter expert for attribution, paid media mechanics, and full-funnel performance diagnostics

What skills and experiences will help you?

• 4-6 years of experience in growth or performance marketing roles at a high-growth startup, DTC brand, or consumer SaaS company
• Deep, hands-on expertise in Meta Ads, Google Ads, and mobile user acquisition strategies
• Proven track record of managing budgets, optimizing CAC, and scaling high-velocity acquisition programs
• Strong grasp of attribution tools (e.g., AppsFlyer, Adjust), cohort analysis, and performance diagnostics
• Sharp creative intuition with experience briefing, testing, and scaling performance-driven assets
• Bonus: Experience successfully scaling non-core channels (Reddit, TikTok, Snap, Pinterest)

What do we like?

• A get-it-done mindset. Our team is driven to create new solutions, and resolve problems in a fast paced environment
• Startup or growth-stage company experience (bonus points if exp in Fintech)
• Passion for deeply technical problem-solving rather than just managing
• Passion for security and internet ethics
• Interest in data and analytics
• Care and respect of our customers' privacy as if it were your own

What We Offer

Cloaked is a well-funded Series A startup based out of NYC.

Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.

We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials!

Compensation and Benefits

We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.

Benefits

Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.

We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).

Perks

Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.

Monthly health stipend: Used for any kind of physical, mental or emotional care you'd like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.

Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!

Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.

We are really excited about having you join our mission-driven team and help us build the future of online privacy!

Our values

Make the impossible, possible

Make it possible, quickly

Make it possible, respectfully

Keep consumer privacy paramount