Senior Product Manager, Notifications & Lifecycle

At Picsart, we bring the wonder of creativity to the world-and make it easy. As a Senior Product Manager, you'll shape the way we engage, retain, and re-engage our global community of creators through thoughtful, data-driven lifecycle marketing strategies. This is a high-impact role focused on delivering timely, relevant communications that help users get the most out of their creative journey on Picsart.

How You'll Make an Impact

• Define the product vision and roadmap for notifications and lifecycle marketing in partnership with executive leadership and cross-functional teams

• Lead the development and launch of engagement strategies across email, push, and in-app messaging

• Partner with Product Design, Engineering, and Data Science to drive experimentation and personalization across lifecycle touchpoints

• Design and execute A/B tests to optimize message timing, content, frequency, and segmentation

• Define and track KPIs such as open rates, CTRs, conversions, and retention to measure success and inform improvements

• Collaborate with the Research and UX teams to explore new ways of adding value through user-centric lifecycle experiences

What You'll Bring

• 5+ years of product management experience, with a strong focus on lifecycle marketing and notifications

• Deep understanding of mobile marketing best practices and retention strategies

• Strong communication and stakeholder management skills across levels and time zones

• Analytical mindset with experience using A/B testing and data tools to guide decisions

• Proven success in agile environments with a strategic and solutions-oriented approach

• Collaborative, proactive, and comfortable working asynchronously

Good To Have

• Experience leading lifecycle teams or coordinating workflows

• Familiarity with messaging platforms, CRM, or campaign tools

• Passion for delivering personalized user experiences