Email Marketing Coordinator

Job Description

TEAM MEMBER MUST WORK ONSITE FOUR DAYS A WEEK AT OUR RALEIGH, NC HQ.

Advance Auto Parts, a leader in the automotive aftermarket, is seeking a dynamic and customer-obsessed Email Marketing Coordinator to support our DIY (B2C) business. This role is ideal for a self-starter who thrives on creating personalized, data-driven email experiences that drive engagement, loyalty, and conversion across our consumer audience. You'll be responsible for the end-to-end execution of email campaigns-from strategy and creative development to deployment and performance analysis-focused on delivering value to our DIY customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Other duties may be assigned.

• Lead the planning, execution, and optimization of B2C email campaigns including promotional, lifecycle, loyalty, and transactional communications.

• Use customer data and behavioral insights to develop segmentation strategies and personalized content that enhance the customer experience.

• Collaborate with cross-functional teams including Product Marketing, Creative, Loyalty, and Analytics to align messaging and ensure brand consistency.

• Conduct A/B testing to improve open rates, click-through rates, and conversions, and apply learnings to future campaigns.

• Monitor and report on email performance metrics and industry trends to identify opportunities for continuous improvement.

• Support broader CRM and performance marketing initiatives as needed.

QUALIFICATIONS

• 1-2 years of hands-on experience in email marketing, preferably in a B2C or retail environment.

• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Klaviyo) and familiarity with HTML/CSS for email.

• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

• Passion for customer-centric marketing and a deep understanding of the consumer journey.

• Excellent communication and collaboration skills.

• Curiosity and a growth mindset-eager to learn, test, and iterate.

• Commitment to fostering a diverse and inclusive workplace.

EDUCATION and/or EXPERIENCE

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field, and 1-2 years of experience in digital marketing, ecommerce, or CRM or equivalent combination of education and/or experience.

SUPERVISORY RESPONSIBILITIES

This position has no direct supervisory responsibilities.

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