Senior Director, Brand Marketing
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Job Description
About Us
Blue Meridian Partners is a pioneering philanthropic model for finding and funding scalable solutions to the problems that limit economic mobility and trap America’s young people and families in poverty.
We know solutions exist, but even the most promising strategies cannot reach far enough, fast enough without significant, long-term investment. We bring an innovative investor mindset backed by a decades-long track record to the pursuit of upward economic mobility for individuals and communities. By pooling resources, our Partners can unlock substantial philanthropic capital and invest effectively and efficiently.
Anchored by our tested and continuously improving, performance-based investing approach, Blue Meridian makes strategic, long-term investments across multiple portfolios aimed at boosting economic mobility from cradle to career. We support nationwide and place-based strategies to amplify impact across the country and within specific communities. We identify visionary social sector leaders who address key drivers of poverty and invest the flexible, upfront capital they need to dream bigger and exponentially expand their reach, influence, and impact.
We are constantly learning, exploring, and seeking out new collaborations in relentless pursuit of creating lasting impact at scale that can change the life trajectories of millions of young people and families in America. Blue Meridian is staffed by an experienced team of results-focused leaders, and we welcome other mission-driven champions to join us.
Position Profile
The Senior Director, Brand Marketing, will lead Blue Meridian Partners' brand and content strategy, creating compelling narratives that showcase our impact and engage partners in our mission to transform the lives of young people and families living in poverty. Reporting to the Chief Marketing Officer, this role will oversee the development of sophisticated marketing content and partner communications that strengthen relationships, drive engagement, and support capital aggregation goals.
Primary Responsibilities
Position Type
Exempt
Position Location
New York City. Hybrid working arrangement allowed.
Primary Responsibilities
The responsibilities of this position include but are not limited to the following:
Develop and execute comprehensive content and brand marketing strategies that advance Blue Meridian's mission and support partnership development goals
Lead the creation and implementation of sophisticated impact reporting frameworks that effectively communicate Blue Meridian's approach and outcomes to partners and prospects
Design and manage partner communication channels, ensuring consistent, high-quality engagement through newsletters, updates, and digital platforms
Oversee the development of compelling marketing materials including investment presentations, impact reports, digital content, and partnership collateral
Build and manage a high-performing brand marketing team while coordinating with cross-functional stakeholders to ensure alignment of messaging and objectives
Direct the partner experience strategy, identifying opportunities to add value and deepen engagement through various touchpoints
Manage relationships with external vendors including design agencies, production houses, and consultants, ensuring high-quality deliverables and cost-effectiveness
Collaborate with Investor Relations and Investment teams to develop compelling impact narratives that resonate with sophisticated audiences and support capital aggregation
Establish measurement frameworks to evaluate the effectiveness of brand marketing initiatives and partner communications
Supervision
Perform direct people management duties including recruiting, coaching, developing, and providing oversight to staff including a Digital Marketing Director, Content Director, and Creative Project Manager.
Qualifications
Required
Aligned with Blue Meridian’s mission and core values.
At least 12 years of professional experience in a related field and a bachelor’s degree or equivalent experience.
Demonstrated success in developing sophisticated marketing strategies for high-net-worth or institutional audiences
Strong background in impact storytelling and performance reporting
Excellence in project management with ability to lead multiple complex initiatives simultaneously
Proven track record of building and managing high-performing teams
Outstanding written and verbal communication skills with ability to craft compelling narratives
Experience managing substantial budgets and vendor relationships
Strong interpersonal skills with a professional and genial demeanor, and the ability to work with people with different backgrounds and experiences.
Working knowledge of Microsoft Outlook, Word, Excel and PowerPoint, and the ability to learn new software quickly.
Willing to travel as needed
Preferred
Experience working in philanthropy, nonprofits and/or strategy consulting desirable
Background in investment marketing or institutional communications
Experience working in philanthropy, nonprofits and/or strategy consulting desirable.
Proficiency with digital marketing platforms and analytics tools
An advanced degree in a related subject desirable.
Experience with CRM and SharePoint is a plus.
At Blue Meridian, we value building a diverse, inclusive workplace. Even if your experience does not fully align with our preferred qualifications, we still encourage you to apply.
Hiring Salary
Blue Meridian Partners aims to provide a comprehensive and competitive total compensation package.
The hiring salary for this position is $225,300. In addition to the base salary, each member of Blue Meridian is eligible to receive a performance based variable incentive bonus.
Blue Meridian also provides generous benefits including:
Employer contributions to a retirement savings plan
Medical, dental and vision coverage with minimal employee contribution
Life and disability insurance
Paid time off including vacation/personal days, paid holidays, half-day summer Fridays, and week-long office closures in the summer and winter
Internal and external professional development opportunities
Home Office set-up allowance
Tuition reimbursement
Hybrid work arrangement
This position description is a guide to the primary duties and functions of the job, not an all-inclusive list of responsibilities, qualifications, physical demands and work environment conditions. Position descriptions are reviewed and may be revised to meet the changing needs of Blue Meridian Partners at the sole discretion of management.
Blue Meridian Partners is committed to equal employment opportunity, without regard to race, color, gender, religion, age, national origin, sexual orientation, gender identity or expression, marital status, pregnancy, disability, veteran status, prior record of arrest or conviction, genetic information or any other characteristic protected by law. These opportunities include all terms, conditions and privileges of employment, including (but not limited to) recruiting, hiring, job assignment, training, compensation, benefits, discipline, promotion, and termination.