Vice President, Earned Media - Conservative Media Relations

ABOUT RATIONAL 360

Rational 360 is a leading, independently owned, DC-based strategic communications and public affairs firm with deep expertise across media relations, public policy, corporate reputation, and digital strategy. Our team of professionals works with a diverse set of clients including Fortune 500 companies, trade associations, national nonprofits, and advocacy groups operating in highly regulated and politically sensitive environments. We are entrepreneurial, client-focused, and committed to results.

Rational 360 has approximately 100 staff and is growing rapidly. We are partially employee-owned and offer a collaborative, high-performance culture that rewards innovation, leadership, and initiative.

ROLE OVERVIEW

Rational 360 is seeking a Vice President of Earned Media with a strong understanding of and deep relationships within the conservative media ecosystem. This role is ideal for a strategic communicator and media relations expert who has successfully placed high-impact stories, shaped narratives, and managed media relations for complex or politically charged campaigns.

This position will lead earned media strategy and execution across a range of client accounts-particularly those operating at the intersection of policy, business, and public opinion. The ideal candidate brings a strong background in public affairs or political communications, a track record of working with right-of-center outlets and influencers, and a sharp understanding of today's media and political landscape.

RESPONSIBILITIES

• Serve as the strategic lead for earned media strategy and execution across multiple client accounts.
• Cultivate and leverage deep relationships with conservative and center-right media outlets, editors, producers, journalists, and influencers.
• Develop and execute proactive media outreach strategies aligned with client goals, targeting relevant publications and platforms.
• Shape and pitch compelling stories, op-eds, and interview opportunities that resonate within conservative and broader national media narratives.
• Provide rapid response and crisis communications support, helping clients navigate politically sensitive or high-profile media situations.
• Partner with internal teams on integrated communications campaigns that include digital, grassroots, and policy components.
• Mentor and manage junior staff, ensuring strong execution and professional growth.

Support new business development and growth of media service offerings.