Founding Growth Marketing Strategist (Remote)

Growth Marketing Strategist

Remote, Austin preferred | Full-time | Reports to Founder | $80K–$95K + bonus

About Recess

Recess helps parents discover and book trusted, enriching programs for their kids. From soccer to STEM, we're building a national marketplace that makes it as easy to book a class as it is to order dinner. Backed by the founder of Bobbie and a network of experienced advisors, we're on a mission to bring joy, structure, and simplicity to family life.

We're growing fast, and we're looking for a full-stack Growth Marketing Manager to help scale our customer acquisition engine.

What You'll Own

You'll lead all things growth: from paid ads to email to SEO. You'll be the engine behind our customer acquisition strategy and execution.

Performance Marketing

• Plan, launch, and optimize campaigns across Meta, Google, and TikTok
  
• Manage paid media budget with clear ROI
  
• Own creative testing roadmap and performance reporting
  
  

Lifecycle Marketing

• Set up and optimize email flows in Klaviyo (welcome, abandon, re-engagement)
  
• Grow and nurture the list through automated journeys and campaigns
  
• Partner with our PM to align email with onboarding and product milestones
  
  

SEO & Content

• Optimize our blog for search: keywords, meta, and internal linking
  
• Identify content gaps and support content calendar with SEO insights
  
• Coordinate outreach for backlinks and partnerships
  
  

Conversion Rate Optimization

• Use PostHog, GA4, and Hotjar to analyze funnel performance
  
• Propose and test landing page and checkout improvements
  
• Report weekly on growth metrics and insights
  

What Success Looks Like (First 30 Days)

• Audit paid and organic channels and propose quick wins
  
• Launch 2-4 ad tests with clear targeting and metrics
  
• Set up Klaviyo welcome series and key automations
  
• Build dashboards to track traffic, CTR, conversion, and bookings
  
• Present growth roadmap for August–October campaigns
  

You Are...

• A full-stack growth marketer with 2-4+ years of experience managing the full funnel
  
• Analytical, outcome-oriented, and allergic to vanity metrics
  
• Comfortable building a growth strategy and getting into the weeds to launch it
  
• Collaborative and clear in communication—you play well with founders, creatives, and contractors
  
• Autonomous and scrappy—you move fast and learn even faster
  
• Curious and mission-driven—interested in helping families navigate modern parenting
  

Bonus Points (Not Required)

• You've worked on a consumer marketplace
  
• You've run successful TikTok or influencer campaigns
  
• You've previously worked for a parenting brand or are passionate about solving problems for parents
  

Tools You'll Use (or Learn Quickly)

• Meta Ads Manager, Google Ads, TikTok Ads
  
• Klaviyo
  
• PostHog, GA4
  
• Monday CRM
  
• SEMrush
  
• Jira, Slack, Figma

Why Join Us?

• Ground-floor opportunity at a mission-driven startup
• Build a platform that makes life better for families
• Huge growth potential as the company scales nationally

Apply Now

If you're excited to build something from the ground up that helps families thrive, we'd love to meet you!