Marketing Coordinator

JOB SUMMARY: The Arena at Innovation Mile is seeking a dynamic and detail-oriented Marketing Coordinator to support marketing and brand messaging efforts. The role will assist in executing marketing plans, crafting compelling content, and amplifying the Arena at Innovation Mile brand across multiple platforms. The ideal candidate will be a strong writer, organized, and passionate about storytelling and growing the Arena at Innovation Mile brand in the sports and entertainment industry. 

ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING: 

• Assist in key messaging for events and announcements across different marketing mediums including, but not limited to social media, website, digital ads, etc. 

• Oversee social media coverage through planning, content creation, copywriting, and strategy that balances organic and paid campaigns. 

• Develop an influencer marketing program and strategy to promote events at the Arena at Innovation Mile.

• Collaborate and coordinate with key stakeholders, both internal and external, to execute marketing and communications plans Coordinate media requests, interviews, and press conferences Monitor media coverage, compile reports, and track public engagement following major events and press announcements.

• Build and maintain relationships with journalists, influencers, and media outlets. 

• Proactively generate ways to promote Arena at Innovation Mile and its events via digital media, traditional media, grassroots participation, etc 

• Assist in managing communications efforts for events, including credentialing, onsite media support, and post-event recaps.

• Other duties as assigned. 

PREFERED QUALIFICATIONS: 

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. 

• 1-3 years of experience in public relations, media, or communications (sports, entertainment, or events industry preferred). 

• Excellent writing, editing, and storytelling skills with strong attention to detail. 

• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines. 

• Familiarity with social media, media monitoring tools, and content management systems. 

• Strong interpersonal skills and ability to build relationships with media and industry professionals. 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.