Head of Biopharma Product Marketing
Citizen HealthSan Mateo, CA
ApplyAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Job Description
Job Title: Head of Product Marketing - Biopharma
Location: San Francisco Bay Area
Reports To: Co-Founder & Chief Business Officer
About Citizen
At Citizen Health, we have a singular mission: to improve the lives of the 400+ million people suffering from rare and complex conditions. Leveraging our AI-powered data platform, we empower patients with seamless access and control over their health data that they can share across our multi-sided ecosystem with caregivers, providers and researchers to illuminate better treatment and support options, while bringing therapies to patients faster. We support thousands of patients, work with a rapidly growing network of patient advocacy organizations, and innovate with leading biopharma organizations to accelerate therapies, always ensuring patients remain at the center.
The Role
We're seeking our first Head of Product Marketing for our Biopharma offerings. You will define how the market understands longitudinal health data platforms and AI-driven patient engagement for pharma R&D can uniquely position us in the market and clearly articulate our value to our partners. This is a hands-on, player-coach role where you'll build the strategic foundation while executing day-to-day marketing activities. You'll own positioning, messaging, and go-to-market strategy while creating the tactical assets that drive revenue growth.
What You'll Do
Strategic Leadership
Define market positioning and messaging for our platform in the pharma services landscape
Develop comprehensive go-to-market strategies for key pharma market segments
Create compelling value propositions that resonate with clinical operations, medical affairs, and R&D executives
Build competitive intelligence and positioning frameworks
Hands-On Execution
Create core marketing assets: pitch decks, case studies, whitepapers, and technical content
Design and execute targeted campaigns for pharma decision-makers
Plan and manage conference strategy and presence at key industry events (SCOPE, BIO, DIA, therapeutic area meetings)
Develop sales enablement materials and support revenue team with prospect engagement
Own biopharma website content, messaging, and digital presence
Market Development
Educate the market on the value of longitudinal patient data + AI for drug development
Build thought leadership content showcasing our unique patient engagement capabilities
Develop customer success stories and case studies that demonstrate ROI
Create content that bridges complex technical capabilities with business outcomes
Team Building (Future)
Build and lead a lean, high-performing marketing team as we scale
Manage contractors and agencies for project-based work
Establish processes and frameworks for marketing operations
Who You Are
Required Experience
7-12 years of product marketing experience with 4-5+ years selling data products and services into pharmaceutical companies
Deep familiarity with the clinical research space, real world data and the clinical trial landscape
Track record at B2B companies serving pharma (CROs, health data platforms, clinical trial tech, digital health)
Experience at Series A/B stage companies is strongly preferred
Proven ability to create compelling technical marketing content for scientific audiences
- Demonstrated ability to lead strategy while also driving hands-on execution and rolling up your sleeves
Domain Expertise
Deep understanding of pharma R&D processes, decision-making, and buying cycles
Experience with real-world data (RWD), patient registries, clinical technologies, or adjacent markets
Knowledge of pharma conference landscape and industry publications
Understanding of regulatory considerations in pharma marketing
Skills & Traits
Player-coach mentality: Comfortable doing hands-on work while thinking strategically
Startup DNA: Moves fast, thrives in ambiguous environments, resourceful with budgets
Analytical mindset: Connects marketing activities to revenue outcomes
Strong communication: Can translate complex technical concepts into compelling business value
Collaborative: Works effectively with scientific, clinical, and sales teams
Preferred Background
Track record launching new products or services to pharma market
Content creation experience for technical B2B audiences
Event marketing experience in healthcare/pharma