Senior Program Manager, Marketing & Outreach

Senior Program Manager, Marketing & Outreach
Reports to: Director of Marketing
Classification: Full-time, Exempt
Location: Remote based in San Francisco Bay Area (25% local travel required)

ABOUT THE COALITION

The Building Decarbonization Coalition aligns critical stakeholders on a path to eliminate fossil fuels from buildings through clean energy solutions. We use policy, research, market development, and public engagement to improve public health, reduce pollution, create high-road jobs, and make communities more climate-resilient.

POSITION DESCRIPTION AND KEY PRIORITIES

This role reports to the Director of Marketing in the Customer Experience and Marketing (CXM) department and leads the execution and growth of BDC’s marketing, outreach, and community engagement programs—including ambassador and neighborhood-scale initiatives.

The Senior Program Manager oversees a Community Engagement team, manages partner and funder relationships, and ensures program effectiveness through CRM tracking, impact reporting, and deliverable execution. The ideal candidate brings strong program leadership, experience managing community-facing teams, a track record of collaborating with CBOs, and a commitment to equitable clean energy adoption.

RESPONSIBILITIES

Program Management & Strategic Execution

• Lead planning and delivery of multi-channel marketing and outreach programs, including neighborhood-scale and ambassador initiatives.
• Develop and manage integrated project plans, timelines, and workflows to ensure on-time, on-budget execution aligned with grant and contract goals.
• Turn early pilot learnings into scalable program models, and drive continuous improvement through community feedback.

CRM, Data & Performance Optimization

• Own and improve CRM systems (e.g., HubSpot, Salesforce) to enable segmentation, lead tracking, and robust impact reporting.
• Monitor campaign performance across channels and geographies using tools like Google Analytics and HubSpot.
• Build dashboards and translate data into actionable insights to refine outreach strategy and boost program ROI.

People & Team Leadership

• Manage and mentor a team of outreach and marketing staff, cultivating a collaborative, inclusive, and accountable culture.
• Recruit and retain top talent; support professional growth and performance.
• Coordinate with contractors, volunteers, and partners to ensure aligned execution across field and digital channels.

Community Engagement & Ambassador Program Oversight

• Oversee recruitment, onboarding, training, and event management for ambassadors and local outreach efforts.
• Build systems to manage volunteer and partner engagement, retention, and recognition.
• Coordinate with local/state partners to activate home tours, workshops, canvassing, and public events.

Marketing & Communications Strategy

• Design and execute integrated campaigns across email, SMS, digital ads, print, earned media, and in-person activations.
• Develop audience-specific toolkits and assets for contractors, CBOs, and local governments.
• Ensure consistent, compelling messaging across channels and stakeholders.

Stakeholder & Partner Management

• Serve as the primary point of contact for cities, utilities, funders, and program partners.
• Ensure timely delivery of deliverables, reports, and metrics; support fundraising and proposal development.
• Represent BDC in media engagements, partner meetings, and community events.

Additional

• 7+ years in program management, with proven contract and project oversight.
• 4+ years supervising cross-functional or field-based teams.
• 4+ years leading marketing, outreach, or community programs.
• Proficiency in CRMs (HubSpot or Salesforce) and marketing performance tracking.
• Strong communication skills, including public speaking and stakeholder presentations.
• Comfortable with field-based work (e.g., tabling, canvassing, lifting materials)
  
  

Preferred

• Spanish or other language proficiency.
• Technical proficiency in:
• Analytics: Google Analytics, Hubspot
• Project Mgmt: Asana
• Content/Social: Canva, Sprout Social, Figma
• Communications: Slack, Zoom, Google Workspace
• Familiarity with decarbonization, energy efficiency, or climate justice issues.
  
  

WORK ENVIRONMENT, SCHEDULE & TRAVEL

This position will work remotely from their home, and must be based in the San Francisco Bay Area.

This position requires travel up to 25% of the time, while the typical work schedule is Monday through Friday, 9:00 AM to 5:00 PM, evening and weekend availability is required to support community events, training, canvassing, phone banking, and partner engagements. Personal car required, mileage reimbursement provided. 

This role involves physical activity, including the ability to walk for extended periods (e.g., during door-to-door outreach) and lift and carry materials (such as boxes, folding tables, and signage) for event setup and breakdown. The physical demands described here are representative of those necessary to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. 

COMPENSATION AND BENEFITS 

This is a full-time salaried position with comprehensive benefits.  The salary range for this position is $125,000-$150,000 commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.

COMMITMENT TO EQUAL EMPLOYMENT

The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply.

DISCLAIMER

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.