Ecommerce Coordinator

Summary:

The E-Commerce Coordinator supports the E-Commerce Division in executing and optimizing e-commerce strategies to drive revenue growth and profitability. This role reports to the Senior E-Commerce Account Manager and works closely with the E-Commerce Account Representative and Digital Marketing Manager to support the day-to-day digital marketing and operational needs of a portfolio of small to midsize E-Commerce accounts, generating over $1M in annual sales for PetAg.  In addition, the E-Commerce Coordinator supports Brand Control and MAP pricing enforcement across all authorized and unauthorized E-Commerce retailers and is responsible for executing daily/weekly/monthly processes including utilizing price monitoring software to identify non-compliance, sending violation notices, maintaining the master Do Not Sell list, reviewing new seller applications, and escalating issues to marketing, sales, and legal as needed.  This role is ideal for a detail-oriented, self-motivated, and highly organized candidate with strong communication and project management skills and the ability to collaborate cross-functionally across multiple departments to solve problems and execute deliverables.

Responsibilities:

E-Commerce Merchandising and Operations

• Manage digital merchandising for assigned accounts to ensure a consistent best-in-class consumer journey with a focus on product detail page optimization to ensure each website has accurate titles, bullets, descriptions, image stacks, videos, and enhanced content.
• Understand each account's unique processes for new item creation, asset submission, scheduling promotions, and other digital marketing and sales operations tasks that are necessary to drive revenue growth.

Digital Marketing Support

• Partner with advertising contacts at assigned accounts to execute promotional campaigns on retail platforms.
• Align digital advertising campaigns with the sales team's business goals and marketing team's promotional calendar.
• Keep accounts appraised of upcoming PetAg national marketing campaigns such as social media events, influencer programs, television and print campaigns, and other special programs that  will positively impact each retailer's traffic and sales.
• Manage advertising budgets for assigned accounts and monitor campaign performance, spend, sales, and return on investment.

Account Management Support

• Participate in calls with assigned accounts and develop rapport with 1:1 counterparts such as Marketing Managers, Advertising Managers, and other related roles.
• Develop and maintain a project management system to keep track of each account's opportunities, requirements, and deliverables including advertising budget, scheduled promotions, sales performance, and other due dates and deliverables.
• Collaborate cross-functionally inside PetAg with marketing, sales, and customer service to problem solve and obtain required information to complete deliverables.
• Must have strong written and verbal communication skills with the ability to provide clear and concise requests and updates to customers and internal counterparts.

Brand Control & Enforcement

• Support brand enforcement efforts by utilizing Prowl software system to monitor unauthorized sellers on a daily basis, send violation notices, provide weekly violation reports, and collaborate with sales, marketing, and legal as needed to escalate issues and drive compliance.
• Maintain and manage the monthly "Do Not Sell" list including adding new offenders and delivering to marketing by the deadline each month.
• Review incoming new seller applications and evaluate "fit" against a set of defined criteria, communicate directly with applicants to advise status of their application and obtain needed information, collaborate with Sales and Marketing to determine if application should be approved or denied.

Qualifications & Requirements:

Education:

• Bachelor's degree in Marketing, Business, Communications, or a related field - or equivalent practical experience.

Experience:

• 1-3 years of digital marketing or E-Commerce experience including administrative or project management support or similar functions.

Knowledge:

• Familiarity with eCommerce sales and digital marketing concepts; experience working with eCommerce accounts to drive revenue growth such as Amazon, Walmart, Target or others.
• Basic understanding of eCommerce operational workflows such as new item creation, content optimization, advertising budget management, and digital asset management software.
• Familiarity with MAP policies and unauthorized seller enforcement practices is a plus.

Skills:

• Strong attention to detail with advanced organizational and project management skills including keeping track of due dates and deliverables and completing tasks on time.
• Self-motivated with the ability to work independently to manage multiple competing priorities and meet deadlines in a fast-paced environment.
• Excellent communication skills with the ability to collaborate cross-functionally to convey requests, define problems, and recommend solutions in a clear and concise manner (written and verbal).
• Ability to present a professional image to internal and external stakeholders on Zoom calls and in-person meetings.

Travel:

• Minimal travel required (
• Option to attend quarterly sales meetings and customer trade shows if desired.

Preferred Qualifications:

• Prior experience in consumer packaged goods industry, either working directly for a brand, distributor, or advertising agency.
• Prior experience managing E-Commerce operational processes such as item creation, content optimization, and advertising and promotions.
• Understanding of digital marketing practices such as paid search, SEO optimization, sponsored ads, promotional strategies, and other digital advertising concepts.
• Knowledge of brand control practices and the role MAP policies play in maintaining price integrity in the market.

The pay range for this role considers a wide range of factors including but not limited to: skill sets, experience and training, licensure and certifications, geographical location, and other organizational needs.

The estimated pay range for this role is $52,397 Min to $78,596 Max per year.

Additionally, you will be eligible to participate in a bonus incentive program associated with this specific role.