eCommerce Marketing Manager - Creative Leadership - Columbus, Ohio

The Wasserstrom Company is the leading Food Service Distributor in the nation. Established in 1902, we are a family owned company with our headquarters in Columbus, OH. We currently have an open opportunity for an eCommerce Marketing Manager who is responsible for: paid media, search marketing, email marketing, social media, and performance analytics. The ideal candidate has a strong background in digital marketing within an e-commerce environment, with a proven track record of managing campaigns end-to-end and delivering measurable results. This position requires a blend of analytical thinking, creativity, and cross-functional collaboration to grow the e-commerce business. 

Responsibilities include:

People Management

• Supervise associates within the ECOM/Marketing department
• Provide direction to associates on assigned tasks and procedures
• Provide training and performance feedback
• Conduct associate check-ins; responsible for achievement of goals and objectives
• Complete other supervisory tasks as needed

Process Management

• Domain expert for eCommerce from ideation through implementation
• Develop ecommerce marketing campaigns
• Wireframe new pages for Wasserstrom.com
• Manage department and co-op marketing budgets
• Develop and implement an ecommerce marketing calendar
• Review Google Analytics results and make recommendations for improvement
• Create lead generation opportunities for sales teams
• Collaborates with marketing associates, and other internal stakeholders for alignment
• Works with vendors to achieve results
• Other duties as required

Education and Experience

• 5+ years related experience and/or training
• Bachelor’s degree in Marketing, Business, Communications or a related field is required

Other Skills and Abilities

• Proficient computer skills; ability to use MS Office Suite, including Outlook
• Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts. 
• Communicates well with others; speaks and writes clearly; asks for and offers help when needed
• Interpersonal; resolves questions and concerns in a professional manner; maintains confidentiality
• Detail oriented; meets quality standards and demonstrates accuracy and thoroughness
• Organized; completes work in a timely manner; able to prioritize and meet deadlines
• Problem-solver; gathers and analyzes information skillfully and generates suggestions for improving work
• Capable of working independently and as a member of a team; contributes to building a positive team spirit
• Technically proficient in relevant ecommerce knowledge bases and technologies such as page tagging, content management systems, web platforms and analytics
• Google Analytics certified (preferred)