Portfolio Sales Performance and Marketing Manager

The Client Specialist will serve as an internal regional "Influencer" for our operating assets. This person should possess an energetic "Can do" personality who can cultivate brand awareness and reach target audiences. This person will also be looked upon to provide support to individual teams, individual employees and the Regional Manager to overcome any leasing hurdles and achieve portfolio and property goals. 

Client Specialist reports directly to the Property Manager and the Regional Manager 

DUTIES and SPECIFICATIONS: 

• Identify/target potential traffic sources specific to community's submarket using trackable methods
• Engage the submarket through regular social involvement in local events.   Supplement existing Social Media campaigns with relevant postings and increase presence/participation (likes, shares, comments, etc.)
• Review and follow up on site’s weekly marketing calendar.
• Support brand recognition within each community's submarket
• Attend monthly resident activities to promote referrals and research community demographic
• Work with team members to overcome specific objections to leasing
• Identify traffic/leasing opportunities during seasonal fluctuations in demand
• Create excitement within teams through encouragement, praise and leadership
• Work with the ZRS marketing team to increase leads through PPC or other marketing channels
• Work with outside vendors to ensure content of blog posts, social media marketing and calendars are approved
• Update the monthly resident event calendar for each site on the web
• Assist RM in creating creative leasing incentives and goals for the client portfolio
•  Conduct market research to keep abreast of trends and competitor’s marketing movements
•  Assist RM in data collection/entry and pricing recommendations to be introduced to the team and for Yieldstar
• Assist RM in pricing analysis by walking the site for premiums, identifying strengths/weaknesses against market comps, gathering and entering data to include in pricing workbook
• Assist in the start-up implementation (keeping Lease Up Checklist updated, ordering promo items / move in gifts, ordering signage, leasing trailer set-up, etc.)
• Assist with creative and / or brand collateral for new assets including direct mailers, coasters, fliers, or any other collateral/promotional piece
• Coordinate the implementation of splash pages for upcoming projects and maintain the incoming leads.
• Lead the transition from Splash page to full website for each new project.
• Spend time with newly hired associates working on client sites to educate employee on client specifications and asset objectives.
• Audit internal ZRS programs for the client portfolio on a monthly basis
• Assist in renewal retention when needed / follow up / worksheets / and adhering to the budget guidelines for turnover whenever possible
• Prep properties for sale by collecting all necessary documents requested by client
• Assist in the sale tours when needed
• Participate and contribute in weekly calls with the client and ZRS team discussing each asset. Assist in monthly in person touch base meeting and quarterly client portfolio review
• Schedule Shoot2Sell for any asset for the best representation to showcase the community across the web and/or social media platform. Send photos to ZRS Marketing team
• Assist in completing the Property Information Sheets for each property monthly and loading to each property folder

SKILLS & ABILITIES: 

• Possess knowledge of business practices and principles.
• Possess first-rate customer service and interpersonal skills.
• Possess excellent communication skills, both written and verbal.
• Possess excellent time management and project management skills, requiring little oversite. i.e., ability to prioritize, manage time effectively, handle multiple tasks and projects at a time.
• Possess exceptional computer skills - intermediate knowledge of Microsoft Excel, Word, Adobe and PowerPoint.
• Use and apply common sense and use of good judgment.
• Work cooperatively in a teamwork environment
• Handle multiple projects and tasks and cope with stress in a composed manner

QUALIFICATIONS 

• At least 1+ year of Multifamily Property Management experience required.
• High school diploma or equivalent required.
• Bachelor’s Degree from an accredited college or university preferred.

WORKING CONDITIONS and PHYSICAL DEMANDS 
The Client Specialist works in both an office setting and outdoor environment. This position requires 
travelling to other properties. They may need to work outside of traditional business hours and may be required to work long hours in order to fulfill job duties. Regularly required to sit and stand for several 
hours at a time and to climb up and down stairs several times each day. The Client Specialist must be 
able to use hand and arm regularly for writing and/or typing. This person should be able to push, pull, 
stoop, kneel, reach, grasp, talk, hear, climb, and lift objects up to 10 pounds with ease.