Email Marketing Specialist

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE:

• Full-Time

• Remote

LOCATION: Indianapolis, IN Preferred but open to Kansas City, Dallas, and Memphis based candidates

HOW YOU WILL MAKE AN IMPACT:

The role of Email Marketing Specialist is part of our dynamic marketing team and contributes to our mission of elevating the student experience with creative, data-driven email campaigns.

WHAT YOU WILL DO:

• Campaign Management: Plans, develops, and executes email marketing campaigns tailored to both B2B audiences (educators, schools, administrators) and B2C audiences (students, parents) to drive engagement, leads, and conversions.
• Journey Building: Designs and implements customer journeys using Salesforce Marketing Cloud, leveraging data-driven insights to create personalized and automated user experiences.
• Value-Add Marketing: Develops email strategies that support our B2B2C services, ensuring schools have the resources and tools they need to effectively reach students and parents.
• Event-Driven Campaigns: Creates email marketing initiatives to promote workshops, tradeshows, and other extraordinary events, driving participation and engagement.
• Data Personalization: Uses CRM and flat file data sources to build segmented and targeted email campaigns that address diverse audience needs.
• Reporting & Optimization: Analyzes campaign performance metrics, generate actionable insights, and implement strategies for continuous improvement.
• Collaboration: Works cross-functionally with sales, creative, and product teams to align email strategies with broader marketing goals.

QUALIFICATIONS:

Knowledge/Skills/Abilities

• Ability to work with large data sets in Excel, PowerBI, etc. platforms for data cleanup, management, and reporting.
• Proven ability to manage email marketing campaigns for both B2B and B2C audiences, with a focus on delivering measurable results.
• Exceptional written communication and proofreading skills.
• Strong analytical skills with the ability to interpret campaign data and improve results.
• Experience in the education industry or yearbook market is a plus but not required.

Education/Experience

• 2+ years of direct experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Strong understanding of email marketing best practices, A/B testing, segmentation, and lifecycle marketing strategies.
• Experience working with CRM systems and flat file data for personalized campaign execution to over 1M contacts.

PHYSICAL REQUIREMENTS

• Sitting/Computer Work: Prolonged periods sitting at a desk using a computer, often for data analysis, content creation, or digital marketing campaigns.
• Repetitive Motion: Typing, mouse use, and screen time can cause strain (e.g., eye strain, carpal tunnel).
• Occasional Lifting/Carrying: May be required to lift lightweight materials (brochures, marketing collateral, event supplies)—under 25 lbs.
• Travel: Some roles may involve occasional travel for client meetings, trade shows, or field events.
• Speaking and Listening: Regular communication with colleagues, vendors, clients, or customers via phone, video calls, and in-person.

#LI-PC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.