Entertainment Marketing Manager

Position: Entertainment Marketing Manager

Location: Corporate Role — Supports All Food Hall Co. Entertainment Venues

(Assembly Food Hall & Skydeck – Nashville, TN | Legacy Food Hall & Lexus Box Garden – Plano, TX)

Reports To: Marketing Director

Collaborates Closely With:

Entertainment Managers (Nashville & Plano)

Venue General Managers

Social Media Team

Production and Operations Teams

Compensation: $70k-$80k plus bonus

About the Role

The Entertainment Marketing Manager is responsible for driving awareness, demand, and attendance for all live entertainment across Food Hall Co. venues. This role leads the development and execution of marketing strategies for concerts and live events, working in close partnership with both Entertainment Managers to ensure each show is strategically positioned and effectively promoted.

The Entertainment Marketing Manager owns show-level marketing plans, digital and paid media strategy, artist marketing coordination, and ticket sales reporting. This role serves as the connective tissue between entertainment programming and marketing execution, ensuring alignment across teams and consistent performance across venues.

Key Responsibilities

Entertainment Marketing Strategy & Planning

• Develop and execute comprehensive, show-specific marketing plans for all concerts and live entertainment
• Collaborate closely with both Entertainment Managers to align programming details, timelines, and promotional priorities
• Maintain a centralized entertainment marketing calendar across all venues

Digital, Paid Media & Demand Generation

• Own digital marketing strategy for live entertainment, including paid social, digital advertising, and geo-targeted campaigns
• Manage paid media budgets, pacing, and optimization based on show performance and ticket sales trends
• Partner with internal teams or agencies to execute and optimize campaigns across platforms

Social Media & Content Collaboration

• Collaborate with the Social Media Team to develop and execute organic social strategies that support each show
• Ensure consistent, timely content across channels while tailoring messaging to each venue and market
• Coordinate artist content amplification across Food Hall Co. platforms

Artist Marketing & Asset Management

• Manage the collection, organization, and distribution of artist marketing assets (photos, videos, copy, logos)
• Coordinate artist marketing approvals and ensure compliance with contractual marketing requirements
• Track artist promotional deliverables and follow up with agents or managers as needed

Ticket Sales Tracking & Reporting

• Track ticket sales and attendance performance for all concerts and live events
• Deliver regular ticket pacing reports and performance updates to Entertainment Managers and venue leadership
• Identify underperforming shows and recommend strategic adjustments, including increased spend, added promotions, or alternative tactics

CRM, Email & Retargeting

• Develop and execute email marketing and CRM strategies to drive repeat attendance and audience growth
• Leverage audience segmentation and retargeting to maximize conversion and long-term engagement

On-Site & Experiential Marketing

• Oversee on-site promotional execution, including digital screens, signage, in-venue messaging, and day-of-show amplification
• Partner with operations and venue teams to ensure cohesive on-property promotion

Cross-Functional Collaboration

• Serve as the primary marketing liaison for live entertainment across marketing, entertainment, production, and operations
• Ensure all entertainment marketing efforts align with brand standards and venue-specific goals

Success in This Role Looks Like

• Strong on-sale momentum and consistent ticket pacing across venues
• Improved sell-through on underperforming shows through strategic optimization
• Effective use of paid media and owned channels to drive measurable ticket conversion
• Clear, actionable reporting that informs programming and promotional decisions

Qualifications

• 5+ years of experience in entertainment marketing, live event marketing, or venue marketing
• Proven experience marketing concerts, live music, or experiential events
• Strong understanding of digital marketing, paid media, social platforms, and CRM tools
• Experience working with artists, agents, promoters, or talent teams on marketing coordination
• Strong analytical skills with the ability to interpret ticket sales data and campaign performance
• Highly organized, detail-oriented, and capable of managing multiple shows and timelines simultaneously

Who You Are

• A strategic marketer with a strong creative sensibility and performance mindset
• Highly collaborative and comfortable working cross-functionally with entertainment, production, and operations teams
• Data-driven, proactive, and solution-oriented
• Comfortable operating in a fast-paced, event-driven environment
• Passionate about live music, entertainment, and building memorable guest experiences

About Food Hall Co.

Food Hall Co. develops and operates dynamic culinary and entertainment destinations that bring together food, music, and community. Through signature venues like Assembly Food Hall & Skydeck in Nashville and Legacy Food Hall & Lexus Box Garden in Plano, Food Hall Co. delivers high-quality live entertainment experiences that drive traffic, engagement, and brand loyalty across markets.