Event Marketing Manager
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Job Description
Charlotte & Columbia Event Marketing Manager: Joyce Windows, Sunrooms & Baths
Job Type: Full-time, on-site field leadership (evenings/weekends required)Compensation: $60,000 base + monthly bonuses & overrides
Benefits: Health, dental, vision, PTO, paid holidays, mileage/car allowance, phone stipend, career growth
Why this role exists We drive in-home design consultations for residential home improvement. Your job is to take ownership of event and field marketing in the Charlotte and Columbia area—home shows, retail and partner pop-ups, community events, fairs —and produce a steady flow of qualified appointments for our sales team.
This is a working manager role. You’ll be out in the field daily recruiting, training, staffing, and leading from the front while hitting aggressive lead goals.
What you’ll do day-to-day
- Plan and run events: home shows, retail kiosks, fairs/festivals, local sponsorships, community days, and weekend pop-ups.
- Hit lead-gen targets: appointments set, show rates, and issued demos.
- Recruit and staff: source, interview, and onboard part-time event reps and canvassers; manage a team of 5–15.
- Train and uptrain: teach the pitch, objection handling, and qualification standards.
- Handle logistics: secure booths, permits, signage, and promo materials; set up/tear down; manage inventory.
- Build partnerships: develop retail partners and local businesses for kiosks and co-marketing.
- Focus on quality: deliver qualified appointments that stick. Track lead cost and ROI.
- Be in the field daily to drive culture, energy, and results.
What you bring
- 2+ years in event marketing, field marketing, canvassing management, retail/experiential marketing, or B2C lead generation.
- A proven record of hitting appointment, show-rate, and demo goals.
- Comfortable working evenings and weekends and traveling locally with your team.
- Strong recruiter and coach who can staff fast, train faster, and hold teams accountable.
- KPI-driven mindset; you manage by numbers and know how to adjust to hit goals.
- Valid driver’s license and reliable vehicle.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.