Vice President, Marketing - CoStar Real Estate Manager/Visual Lease

Vice President, Marketing - CoStar Real Estate Manager/Visual Lease

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Job Description

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CoStar Group – Vice President, Marketing – CoStar Real Estate Manager/Visual Lease

Overview:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

The Role:

CoStar Real Estate Manager/Visual Lease is looking for a Vice President, Marketing with an impressive track record building and executing long term marketing strategy, managing high performing teams, and who has worked cross-functionally with product, sales, and account management teams to create alignment and achieve high growth revenue goals. The Vice President, Marketing will be responsible for all activities, which includes demand generation, content, digital, product marketing, sales enablement, field marketing, brand, customer marketing/retention, partnership/alliances marketing and communications.

The ideal candidate will have experience building a demand generation engine, accelerating sales conversations by means of sales enablement, driving ‘buzz’ in the industry, and building a strong brand presence. This role will be a key leader on the CoStar Real Estate Manger/Visual Lease executive team. 

This role will be based in Atlanta, GA or Woodbridge, NJ.

Responsibilities:

• Develop an overarching marketing strategy and provide thought leadership to increase customer acquisition and achieve immediate and long-term high growth revenue goals.

• Analyze and optimize the current demand generation plan, both digital and event marketing, to support the sales goals; analyze and report on the ROI of all marketing spend and source attribution.

• Develop the go-to-market strategy for present and future products and services; analyze and optimize the current product pricing and packaging.

• Proven experience defining target personas and devise and implement the strategies to effectively market and communicate to these targets

• Provide increasing levels of visibility and intelligence around marketing statistics that improves our sales productivity, inform the marketing investment plan, and deliver insights into bookings forecasts and predictability.

• Work cross-functionally with key stakeholders in sales, customer success, and product management functions to ensure that marketing efforts are aligned with the product roadmap, sales initiatives and the overall growth strategy of the business.
• Develop and implement messaging strategies that differentiate CoStar Real Estate Manager/Visual Lease and drive adoption of messaging internally and externally.
• Define and implement operational metrics, KPIs and other measures of success that optimize and continually improve efficiency and effectiveness of marketing programs, tactics and strategies. Ties demand creation efforts directly to sales pipeline and can speak accurately to return on investment.
• Oversee all content, communications, and PR. Manage relationships with third-party review organizations and analysts.
• Assess current and potential markets and develops targeted positioning, branding, or messaging.
• Collaborate with sales leadership to develop effective sales enablement materials.
• Manage the marketing budget and allocate resources effectively
• Stay up to date on industry trends, competition and best practices.

Experience/Requirements:

• 12+ years of enterprise B2B SaaS marketing experience
• Track record of commitment to prior employers 
• Bachelor’s degree required and MBA preferred
• Exceptional written and verbal communication skills
• Experience developing and implementing demand generation strategies for a high-tech solution.
• Strong track record of developing successful, innovative and cost-effective marketing campaigns.
• Budget ownership and management for all marketing functions.
• Deep knowledge and experience within Brand, Paid Search, Social and Digital marketing
• 5 + years of experience leading teams of 8+ marketing individuals and a track record of developing talent and driving accountability
• Proven experience delivering best in class marketing programs and experience scaling new products
• Demonstrated ability to collaborate and influence decision makers in a fast-paced, matrixed organization
• Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
• Willingness to be deep in the details while also being able to create and communicate higher level strategy

What’s in it for you?   

When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 

We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with training and tuition reimbursement. 

Other highlights of our benefits package include: 

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug 
• Life, legal, and supplementary insurance 
• Virtual and in person mental health counseling services for individuals and family 
• Commuter and parking benefits 
• 401(K) retirement plan with matching contributions 
• Employee stock purchase plan 
• 11 holidays and 3 weeks of vacation per year 
• On-site fitness center 
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups 
• Snacks and caffeine 

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. 

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing