Senior Manager, Marketing Science

About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect's 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.

Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client's requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.

Position Overview

As a Senior Manager on the Marketing Science team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will work directly with senior analysts and managers to implement the resulting strategies alongside a team of strategists and investors.

Key Responsibilities

• Work with client and media agency to collect model inputs
• Manage ongoing measurements and analysis to ensure consistency and accuracy
• Manage and develop existing code bases to enhance efficiency
• Lead team trainings and mentor junior analysts on data processing and modeling process
• Able to independently verify data accuracy and resolve questions with data providers with minimum assistance
• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics
• Interact with MMM and MTA tasks to deliver integrated measurement deliverables
• Assist in exploring new measurement scope ideas and developing proposals to client
• MMM Tasks May Include:
• Data Collection
• Data Processing
• Data Modeling
• Assisting in presentation to clients
• Answer client questions as needed
• Worth with Management on Drafting SOW's

Required Skills And Qualifications

• Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or
• business/marketing related fields.
• 4+ years of experience in a quantitative data driven field, media, or other relevant field
• Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
• Experience with delivering and operationalizing reporting solutions for clients
• Excellent communication skills are a must
• Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Experience with advanced data management programs (SQL, Access, etc.)
• Experience with other coding languages (Java, R, Python, etc.)
• Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
• Prior agency experience
• Basic understanding of databases and Data Modeling
• Passion for mentoring and coaching others
• Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad- serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.

#LI-CC1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$80,500-$115,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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