Chief Marketing Officer

The Chief Marketing Officer (CMO) is responsible for leading the strategic direction, development, and execution of Firstmark’s marketing, brand, and member engagement initiatives. As a member of the executive leadership team, the CMO plays a critical role in driving member growth, deepening relationships, and enhancing Firstmark’s visibility and value proposition in the communities it serves.

Strategic Marketing Leadership

·         Develop and execute a comprehensive marketing strategy aligned with Firstmark’s mission, vision, and growth goals.

·         Drive member acquisition, retention, and product adoption across all channels.

·         Lead integrated marketing campaigns that promote Firstmark’s products, services, and community impact.

Brand Management & Messaging

·         Serve as the brand steward, ensuring consistency across all marketing touchpoints and communication channels.

·         Build brand awareness and trust through effective storytelling, advertising, and public relations.

·         Guide visual identity and messaging standards across internal and external platforms.

Digital & Data-Driven Marketing

·         Oversee Firstmark’s digital presence, including website, social media, mobile platforms, and online advertising.

·         Leverage data analytics, market research, and member insights to optimize campaigns and improve engagement.

·         Identify trends and innovations in digital marketing and member experience to maintain competitive advantage.

Community & Member Engagement

·         Direct the Community and Public Relations team to support outreach, events, and sponsorships.

·         Promote financial education, inclusion, and community involvement through marketing initiatives.

·         Advocate for Firstmark’s commitment to the communities it serves.

Team Leadership & Budget Management

·         Lead and develop a high-performing marketing team, providing direction, mentoring, and performance management.

·         Manage the department’s budget, ensuring efficient use of resources and strong ROI on marketing investments.

·         Partner with other departments (e.g., Retail, Lending, IT) to align marketing with organizational priorities.

·         Performs other job-related duties as needed.

Job Requirements and Qualifications: 

·         Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

·         15+ years of progressive marketing experience, with at least 5 years in a senior leadership role.

·         Financial services or credit union experience.

·         Proven success leading brand and marketing strategy, digital transformation, and team development.

·         Strong understanding of regulatory and compliance considerations in financial marketing.

·         Exceptional communication, leadership, and project management skills.

·         All Firstmark team members must mirror our shared values: happy, helpful, honest, humble, and hungry (driven).

 

What’s in it for you?

As an employee of Firstmark Credit Union, you will join a team of talented professionals who are passionate about teamwork, outstanding service, committed to our community and who embrace the opportunity to take charge of their careers. Check out some of our benefits! 

 

• Full Time & Part Time Employee Benefits 
• 401(k)—with matching incentives up to 6%
• Medical, Dental, and Vision Insurance
• Competitive Pay
• Employee Assistance Program
• Education Assistance
• Career Development
• Paid & Unpaid Volunteer Opportunities
• Generous Paid Leave
• Fitness Membership Discounts
• AND MORE!