Digital Marketing & Analytics Manager

Join CoVantage as a Digital Marketing & Analytics Manager and help lead our digital-first strategy.  In this role, you'll oversee digital marketing initiatives and performance analytics, analyzing customer behavior to refine strategies and deliver data-driven recommendations.  You'll track campaign performance and optimize our online presence. This includes website, email, and digital ads. You’ll leverage automation and personalization tools. This role also includes leading and developing a direct report, helping to shape the future of our digital marketing team.  Based in De Pere, Antigo, Neenah, Wausau, or New Lenox this position offers hybrid remote work. You’ll be an integral part of a mission-driven team, focused on improving members' financial lives through digital-first initiatives.

CoVantage invests in our team members! This is a salaried position ranging from $78,445 - $117,667. The final remuneration will be determined in accordance with CoVantage Credit Union standard practices, reflecting the successful candidates’ skills and experience. Benefits include a 401k employer match of up to 200%, a bonus of annual salary up to 8%, a generous employer HSA contribution, paid time off for community service, eligibility for hybrid remote work, and more!

Job Duties

• Oversee digital marketing strategies and campaigns, leveraging automation tools to promote products and services.
• Track, analyze, and report on campaign performance and results, providing data-driven insights and decisions for future promotions.
• Study market trends and analyze customer behavior to improve engagement and optimize campaign effectiveness.
• Develop and execute digital marketing and automated message strategies, including email campaigns, digital banking targeted advertising, and text communications.
• Manage online reputation, SEO, SEM, and the functionality, design, and chatbot for the credit union’s website.
• Collaborate with digital and marketing data vendors to enhance strategy and campaign effectiveness. 
• Lead and develop a team, fostering professional growth in alignment with the credit union’s mission.

This position allows for a flexible schedule with a hybrid remote work schedule. 

Qualifications

• 5+ years of experience in digital marketing strategy, campaign execution, and analyzing marketing data.
• 1-3 years of experience in a leadership role providing direction to digital marketing initiatives and managing staff.
• Bachelor’s degree in marketing, data analytics, business, or related field.
• Google Ads, Google Analytics GA4 Certification, Certified Digital Marketing Professional or Data Analytics Professional Certificate preferred. 
• Strong data analysis skills, including campaign tracking, A/B testing, and other methods.
• Proficiency in analytics and reporting tools, Power BI, Google Analytics, and GTM.
• Experience with various digital marketing channels, including email, text messaging platforms, and website CMS.
• Proven ability to collaborate effectively with vendor partners, software developers, creative teams, and cross-functional business units.