Digital Marketing Specialist (Paid Media/Analytics)

We are looking for a Paid Media & Analytics Specialist with a passion for leveraging digital platforms to connect with audiences and drive impactful results. In this role, you will use your experimental approach to digital campaign design, from selecting the right platforms and audience criteria to continuously optimizing creative content. You thrive in a collaborative environment and are excited to bring your paid media expertise to an integrated digital team. Most importantly, you will play a key role in telling amazing WCK stories and introducing WCK to new global audiences, making a meaningful impact on our brand’s reach and success.

This role requires a sincere commitment to WCK’s mission, occasional work during nights, holidays, and weekends, and the flexibility to multitask in a fast-paced and innovative environment while meeting tight deadlines and adapting as needed to the topic and scope of the project at hand.

This role is intended to be a full-time exempt position, based in Washington, DC, with 2-3 days on-site per week. This role requires occasional travel, including international travel with limited notice.

This position will report directly to the VP of Communications & Marketing and will closely collaborate with the Communications team. Additionally, you will engage and communicate with external audiences as needed.

Key Responsibilities: 

Lead Communications Data, Insights, and Reporting

• Collect, analyze, and interpret data from various digital platforms, translating these insights into actionable recommendations that improve WCK’s communication strategies. Collaborate with communications team members to optimize content and engagement across social channels based on these insights.
• Monitor social listening tools, particularly during peak news events, and provide leadership reporting to better understand the conversation landscape and any potential reputation implications.

• Track key performance indicators (KPIs) for communications efforts, creating regular reports and digests that are easy for non-expert users to understand and act on.

Lead Paid Media Strategy and Execution

• Define, execute, and continuously optimize WCK’s global paid digital strategy across key digital touchpoints, including managing media buys, advertising, return on investment (ROI), and tracking and allocating budgets.
• Ensure all necessary technical data elements are in place to track and optimize campaigns, solving any access challenges that may arise.
• Build and manage diverse audience targeting, placement, and bidding strategies to ensure the success of digital campaigns across multiple global markets.
• Establish and lead collaboration with key external partners, such as media agencies and global media platforms, to deliver high-quality digital programs through @WCKitchen channels, boosting donor engagement and expanding WCK’s reach.
• Support the creative development and review process for paid media placements, ensuring adherence to platform best practices.
• Stay up to date with emerging trends and developments in digital paid media, facilitating knowledge sharing across team members to enable rapid adoption of best practices at all levels.
• Manage alignment and collaboration with campaign stakeholders, including the Development team, and effectively translate digital insights for broader strategic partners and non-experts.

Requirements

• 3+ years of professional experience in digital campaigns, including 1-2 years of managing and executing paid digital campaigns with a focus on conversion.

• Strong experience in campaign design across platforms such as YouTube/Google Ads and Facebook/Instagram.
• Strong analytical thinker with a data-driven approach to problem solving and a deep understanding of ROI.
• Excellent at meeting deadlines, managing deliverables, and juggling multiple projects simultaneously across various markets.

• Exceptional communication skills with a collaborative, team-oriented mindset.
• Alignment with the mission and values of WCK.
• Must have valid passport.

Preferred Requirements:

• Paid Media/Agency Management experience.
• Experience using CXM (Customer Experience Management) platforms to manage and measure digital activations.
• Google AdWords and/or Facebook Blueprint certification.

Preferred Candidates will also be proficient in another language (written and verbal) and have prior volunteer experience. 

Application & Cover Letter
This application requires a cover letter that explains your interest in this position and in working for WCK. Applications without a letter will not be considered.

References and Background Checks
To help ensure the safety of our communities and our teams, our selection process will include reference and background checks, subject to any legal or regulatory requirements.

Equal Opportunity
WCK is an equal opportunity employer committed to inclusion and diversity and to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of employment at this time.

E-Verify
For US based employment, WCK participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. Please view the E-Verify posters here with important information.

Para empleados en los EEUU, WCK participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Haz clic aquí para ver los carteles de E-Verify con información importante.

No recruiters or agencies, please.

Benefits

WCK Employee Benefits Overview

• ZERO Premiums: WCK covers 100% of insurance premiums for employees and their dependents, including medical, dental, vision, and group life coverage. Benefits begin on your date of hire.
• Voluntary Benefits:
•  Options include:
• Additional Life Insurance
• Pet Insurance
• Supplemental AD&D
• Flexible Spending Accounts (Dependent Care and Health Care)
• 403(b) Retirement Plan:
•  WCK offers a 50% match up to 8% of employee salary deferrals, beginning within 30 days of hire.
• Life & Disability Insurance:
•  100% employer-sponsored group life and disability insurance provided within 30 days.
• Paid Time Off (PTO):
•  Responsible PTO, including vacation, sick, and personal leave, plus paid holidays.
• Growth Opportunities:
•  Learning and development support to grow your career.
• Employee Assistance Program (EAP):
•  Free and confidential support for life’s challenges.
• Annual Salary Reviews and additional benefits outlined in the Personnel Manual.

Salary Range: $65,000 - $75,000 USD Per Year