
Automotive Vehicle Acquisition Specialist
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Job Description
At Marianna Nissan, part of the Walt Massey Auto Group, we are committed to delivering an exceptional customer experience across every touchpoint—including the service drive. Our mission is to engage our service customers meaningfully, including evaluating and purchasing vehicles directly from those we already serve.
The Vehicle Acquisition Specialist is critical in our Service Drive Vehicle Acquisition Program. This position identifies acquisition opportunities among existing service customers, performs in-person appraisals, and drives vehicle purchases to support used inventory needs. This role is ideal for a self-starter who thrives on relationship-building, accuracy, and achieving performance targets.
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Service Drive Engagement:
Proactively engage with service customers to identify opportunities for in-person vehicle appraisals. -
Appraisal Execution:
Complete a minimum of two in-person appraisal interactions per working day. (Example: 23 working days = 46 appraisals/month minimum.) -
Vehicle Acquisition:
Achieve a minimum of nine consumer-sourced acquisitions per month, with a group standard goal of 75 appraisals/month. -
Customer Communication:
Build trust and rapport with customers to explore their interest in trading or selling their vehicle. -
Collaboration with the Service Department:
Coordinate closely with service advisors and managers to integrate acquisition conversations seamlessly into the service visit experience. -
Documentation & Reporting:
Ensure all appraisal and acquisition documentation is completed accurately and promptly. Submit daily reports to sales management. -
Program Contribution:
Help drive the store toward the program goal of appraising 15–22% of all customer pay and warranty RO traffic and sourcing 3% of repair orders into used inventory. -
Daily Accountability:
Validate your appraisal log with a manager before clocking out each day.
- Minimum 1–2 years of experience in automotive sales, appraisal, or similar customer-facing role preferred
- Strong interpersonal and communication skills
- Comfortable initiating conversations and building quick rapport
- Organized, detail-oriented, and able to meet daily and monthly targets
- High energy, positive attitude, and a results-driven mindset
- Familiarity with basic vehicle appraisal concepts a plus (training available)
- Competitive compensation and performance incentives
- Opportunity to contribute to a high-impact program
- Ongoing training and development
- Fast-paced, supportive dealership culture with growth potential