Director Of Marketing

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

Job Summary:

The Marketing Director is responsible for developing and executing marketing strategies to increase enrollment, enhance brand awareness, and promote the mission and values of the school. This role plays a critical part in shaping the school's public image, building community partnerships, and ensuring consistent communication across all channels.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and implement an annual marketing and enrollment growth strategy aligned with the school's goals.

• Analyze enrollment trends, competition, and market opportunities to inform campaigns.

• Collaborate with school leadership to ensure brand consistency and messaging alignment.

Enrollment & Community Outreach

• Create and manage initiatives to attract and retain prospective families.

• Organize and promote community events.

• Foster relationships with local businesses, parent groups, and community organizations.

Digital Marketing & Communications

• Oversee the school's website and social media platforms, ensuring content is current, engaging, and on-brand.

• Develop marketing materials including brochures, flyers, email campaigns, and newsletters.

• Manage online reputation and parent reviews on platforms such as Google, Yelp, and Facebook.

• Track website analytics and campaign performance to optimize marketing efforts.

Branding & Visual Identity

• Maintain and elevate the school's visual identity across all media.

• Coordinate design and production of branded items and promotional materials.

• Ensure staff and school materials reflect brand guidelines.

Advertising & Media Relations

• Plan and manage advertising campaigns (print, digital, radio, etc.).

• Build relationships with local media and coordinate press releases or feature stories.

• Monitor and manage marketing budget and vendor contracts.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 3+ years of experience in marketing, preferably in education, early childhood, or service-based industries.

• Strong written and verbal communication skills.

• Proficient in social media platforms, Canva or Adobe Suite, and email marketing tools (e.g., Mailchimp).

• Knowledge of SEO, Google Analytics, and digital ad campaigns is a plus.

• Passion for early childhood education and family engagement.

Preferred Traits:

• Creative thinker with an eye for design and detail

• Collaborative and team-oriented

• Data-driven decision maker

• Strong organizational and time management skills

• Warm, engaging, and professional demeanor with families and staff

Salary Range: 50,000 - 60,000 per year

Shift Schedule: Monday - Friday, some occasional weekend / community events

Ready to Make a Difference? If you're excited to embark on an exciting adventure of bringing wonder to little learners, we want to hear from you!