VP, Product Design

Reporting to the Chief Product Officer, the VP, Product Design will lead the entire design function at Spring Health, driving a step-function change in design craft, innovation, and impact. This leader will own and evolve the end-to-end Member, Provider, and Customer Experience, ensuring that every interaction-whether digital or service-based-is seamless, intuitive, and high-impact. This role is critical to making Spring Health the most user-centric, design-led company in mental health. The VP, Product Design will shape not just UX/UI but embedding design thinking throughout the entire organization.

This role is a hybird role based in New York City with a 3 day per week in office requirement.

What you'll be doing:

• Attract, mentor, and retain world-class design talent across Product Design and Research.
• Foster a culture of innovation, craft excellence, and continuous learning.
• Establish best-in-class design processes, frameworks, and rituals to scale the team effectively.
• Define and implement a visionary design strategy that levels up all aspects of UX/UI.
• Ensure that design is not just a function but a core differentiator for Spring Health.
• Oversee the entire user journey-from first interaction to referral and advocacy.
• Ensure a frictionless, engaging experience across web, mobile, and service touchpoints.
• Balance the needs of members (patients), providers, and enterprise customers to create holistic, high-impact solutions.
• Advocate for design as a business-critical function, influencing strategic decisions.
• Collaborate with Product, Engineering, Clinical, and GTM teams to drive measurable impact via design.
• Establish clear design KPIs tied to business outcomes (e.g., engagement, retention, NPS, referrals).
• Set up best-in-class design operations and governance.
• Integrate AI-driven design and personalization into Spring Health's digital experiences.
• Elevate Spring Health's design reputation externally via thought leadership, hiring, and industry presence.

What success looks like in this role:

1. Design Quality & Team Maturity

• Design Maturity Score- Improve design standards and best practices.
• Design Culture Score- Enhance team engagement, morale, and cross-functional collaboration.
• Design Debt Reduction- Resolve UX inconsistencies and improve experience cohesion.
• Accessibility & Usability Compliance- Ensure accessibility compliance and usability benchmarks.

2. UX & User-Centered Impact

• User Satisfaction- Improve NPS, CSAT, and qualitative feedback scores.
• Engagement & Adoption- Track frequency, depth, and new user adoption rates.
• Retention & Stickiness- Reduce churn and increase repeat usage through design improvements.
• Task Success- Optimize efficiency, accuracy, and completion rates of key user actions.

3. Business & Product Outcomes

• Design-Led Experimentation- Increase the % of product experiments influenced by design.
• Time-to-Value- Reduce time from user onboarding to meaningful engagement.
• Activation & Retention Impact- Demonstrate design's role in improving core business KPIs.

4. Operational Excellence & Influence

• Cycle Time- Improve speed from request to final deliverable.
• Stakeholder Alignment- Strengthen collaboration with Product and Engineering.
• Design's Impact on GTM Strategy- Ensure design plays a critical role in launch success.
• Thought Leadership- Drive design influence internally and externally through industry presence and evangelism.

What we expect from you:

• 8+ years of experience in design leadership roles (SVP, VP, or Chief Design Officer level preferred).
• Proven ability to scale and lead high-performing teams in a fast-paced environment.
• Experience owning end-to-end consumer and enterprise SaaS experiences.
• Strong background in product design, UX/UI, and service design for digital-first companies.
• Experience designing in highly regulated spaces (healthcare is a plus).
• AI/ML-driven design experience is a plus.
• A visionary storyteller who can influence executives and embed design thinking company-wide.

The target base salary range for this position is $254,400 - $335,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.