Field & Partner Marketing Manager - North America

RESPONSIBILITIES

As a Field & Partner Marketing Manager, you will be an integral part of the SolarWinds marketing team, helping us accelerate demand across North America by strategically developing, managing, and executing regional partner-led field and channel programs with key distributors and resellers. This role focuses on driving sell-through and partner-initiated pipeline by influencing reseller engagement and sales within the channel. You will be responsible for collaborating with sales, channel, and marketing leaders to implement co-marketing campaigns, incentives, enablement initiatives, and events to generate quality leads and channel pipeline, accelerate the sales cycle, and deepen distribution and reseller relationships. The role will have strong engagement with all marketing, sales, and channel team members to compose the most creative and impactful initiatives to drive growth for SolarWinds.

• Own a dedicated number of partner marketing relationships within the region to build trust, align on quarterly strategic plans, and execute programs that increase pipeline
• Implement global channel marketing campaigns, adapted for partner activation, with dedicated partners in the market to increase channel-initiated pipeline
• Coordinate PMF-funded co-marketing programs, ensure effective execution, compliance, and measurable ROI
• Collaborate with events, channel, and sales teams to plan and optimize engagements, including roadshows, training sessions, virtual events, and industry events
• Partner with channel leadership to ensure regional teams have the most relevant and impactful resources and tools to empower targeted messaging showcasing SolarWinds use cases and capabilities
• Regularly communicate feedback from partners to marketing and channel leadership to inform campaign evolution, messaging updates, and broader go-to-market strategy
• Measure, report, and optimize on dedicated demand generation plays to support quarterly pipeline goals
• Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
• Provide regular intent data insights on the industry, company, and contacts to assigned sales reps to identify potential selling opportunities

YOUR EXPERIENCE

• 4-5 years in managing co-marketing relationships with IT distributors and/or reseller communities, regional marketing, events, and campaigns
• Proven track record designing and executing sell-through marketing campaigns, channel demand generation programs, and partner events that drive leads, pipeline, and revenue through indirect sales motions
• Experienced at supporting and partnering with sales and channel to meet or exceed pipeline and revenue targets
• Experience building partner relationships and orchestrating high-impact marketing campaigns and program
• Demonstrated ability to adapt quickly while ensuring alignment with the company's messaging and strategy as plans evolve
• Clear decision-making skills: - someone who naturally steps up and takes ownership of all aspects of their work
• Leads with a people-first mindset, including both internal and external stakeholders
• History of building trust across teams through written and verbal communications
• Willingness to travel to industry & regional events
• Detail-oriented and able to prioritize work based on deadlines and impact on the business
• Self-starter with effective time-management and multi-tasking skills
• Hands-on experience with tools such as Salesforce, 6Sense, Tableau, Impartner