Field Marketing Coordinator

Company:Driven Brands

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A/C, Auto Glass Now, and CARSTAR. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad - for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit - for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible - together.

JOB DESCRIPTION:

The Field Marketing Coordinator serves as the front line of support for franchisees, acting as a highly responsive liaison between the field and the marketing team. This role is focused on inbound communication, promotional execution, and ensuring franchisees receive timely, accurate, and actionable marketing support.

Responsibilities

• Serve as the primary point of contact for marketing requests from franchisees, ensuring timely responses and follow-through

• Coordinate and communicate national and local promotions

• Translate marketing initiatives into clear, field-ready communications

• Track, prioritize, and resolve inbound requests to ensure nothing is missed

• Partner cross-functionally with marketing and operations to support field needs

• Capture franchisee feedback and common questions to improve future communications and promotions

• Maintain organized systems and documentation for requests, promotions, and updates

• Support continuous improvement of field marketing processes and tools

• Support field marketing team with grand opening/resale initiatives as needed

Qualifications

• Bachelor's degree in marketing, business, or related field preferred

• 1+ years of relevant marketing experience; experience in field or brand marketing a plus

• Strong organizational and project management skills

• Ability to translate data into actionable marketing plans

• Knowledge of franchisee operations is a plus

• Excellent written and verbal communication skills

• Collaborative working style to interface with multiple business partners

• Proficiency in creating and delivering presentations to management

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