Field Marketing Manager

The ideal candidate has deep experience in direct-to-consumer (DTC) multi-location retail marketing and excels at executing campaigns that drive awareness, engagement, and sales at the local level.

Key Responsibilities:

• Local Marketing Execution: Plan, coordinate, and execute local marketing programs, community events, and promotions to drive in-center activity and lead generation.
• Corporate Initiative Rollout: Project manage and implement corporate marketing initiatives in retail centers, ensuring consistent execution and alignment with brand standards.
• Field Support & Training: Serve as the primary point of contact for retail center managers and franchise partners, providing training, guidance, and hands-on support for marketing campaigns.
• Collateral & Signage Management: Oversee distribution, installation, and maintenance of all corporate signage, marketing materials, and in-store collateral across all locations.
• Competitive Intelligence: Monitor and report on local and regional competitors, market trends, and consumer insights to inform field marketing strategies and opportunities.
• Event Management: Plan, execute, and support local experiential activations, in-store promotions, and community engagement events.
• Campaign Measurement: Track, analyze, and report the performance of local marketing programs to optimize ROI and continuously improve strategies.
• Cross-Functional Collaboration: Work closely with corporate marketing, operations, and sales teams to align local initiatives with national campaigns and priorities.
• Operational Excellence: Manage timelines, budgets, and logistics for field marketing projects, ensuring smooth and efficient execution.
• Continuous Improvement: Identify opportunities to streamline processes, enhance field marketing impact, and improve alignment between corporate and retail teams.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 7-10+ years of experience in field marketing, preferably within a DTC, multi-location retail business.
• Proven track record of successfully executing local marketing programs, events, and campaigns.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience managing marketing materials, signage, and in-store collateral.
• Excellent communication, relationship-building, and problem-solving skills.
• Hands-on, self-starter attitude with the ability to thrive in a fast-paced, dynamic environment.
• Knowledge of competitive landscape and ability to translate insights into actionable local marketing strategies.

Why HairClub:

HairClub is at the forefront of a thriving, high-visibility industry-and we're just getting started. With 50+ years of heritage and 108 centers across North America, we're reclaiming our brand in the marketplace and redefining what's possible in hair restoration. Joining HairClub means being part of a team full of energy, innovation, and opportunity, where you can grow your career while helping clients feel confident and empowered. Explore more at www.HairClub.com.