Field Marketing Manager - Remote Florida

What is the job?

Field Marketing & Activations Managers are the driving force behind Regal's local and regional marketing impact. You'll lead high-visibility initiatives that connect our theatres to their communities-through integrated marketing, advertising, promotions, public relations, and local activations.

You'll act as a key marketing advisor to theatre teams, ensuring every campaign reflects Regal's brand while resonating with local audiences. From grand openings and premium screen launches to influencer partnerships and community events, you'll help shape Regal's story across diverse markets.

This is a dynamic, hands-on role that blends creativity, strategy, and relationship-building to strengthen Regal's presence and drive engagement nationwide.

What will you be doing?

• You'll develop and execute regional marketing strategies that align with Regal's national brand goals while tailoring them to local markets.
• You'll lead marketing efforts for new theatre openings and premium format launches, driving buzz through creative campaigns and experiential activations.
• You'll design and implement localized promotions, partnerships, and community events that enhance theatre visibility and engagement.
• You'll collaborate with local influencers and partners to deliver impactful geo-targeted digital and social media campaigns.
• You'll ensure consistent brand identity across all regional marketing touchpoints-guiding theatre teams and optimizing communications for clarity and impact.

About you

• You have a bachelor's degree in marketing or related field (or equivalent experience).
• You're experienced in developing and executing multi-channel marketing campaigns, including digital and influencer strategies.
• You're a strategic, creative self-starter who thrives in a fast-paced, collaborative environment.
• You have excellent communication skills and can confidently present ideas to senior leaders and partners.
• You bring a strong understanding of brand storytelling, community engagement, and what drives local audiences-bonus if you have experience in entertainment or consumer marketing.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here- About us

About Regal

Regal Cinemas - where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we're all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 9,000 screens across 751 locations in 10 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We're passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life's like behind the scenes of the big screen!

Read more about the Regal culture here- Regal Careers

Our Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and six months of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

Do you feel like you don't have all the experience listed but would love to explore a career at Regal? Please still contact careers@regalcineworld.com. We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn't want this to prevent us from meeting you.