Field Marketing Manager

As our Field Marketing Manager, you'll support the strategy, execution, and measurement of offline marketing initiatives-including direct mail, print, and events. Working closely with the Senior Manager, Field Marketing, you'll help bring offline campaigns to life, driving brand awareness and supporting pipeline growth. In this role, you'll collaborate with cross-functional partners across creative, digital, and product marketing to execute innovative activations that amplify our presence in key markets. You'll also contribute to campaign analysis and reporting to ensure all initiatives are optimized for performance and ROI.

This role is full-time, based in New York, and hybrid. The position reports to the Senior Manager, Field Marketing.

As Field Marketing Manager you will:

• Own end-to-end planning, execution, and reporting for direct mail and other offline marketing campaigns
• Use project management tools (Asana) to scope, schedule, track, and deliver each campaign on time and on budget
• Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences
• Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders
• Coordinate with vendors for print production, mailing services, and other execution partners
• Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting
• Communicate campaign status and results through regular updates, dashboards, and presentations

What success looks like:

• Campaigns launch smoothly and meet defined timelines and budgets
• Performance metrics are tracked accurately and insights drive measurable improvements
• Cross-functional teams report high satisfaction with collaboration and clarity of communication
• Direct mail and field campaigns consistently contribute to member acquisition and conversion
• Vendor relationships run efficiently and deliver quality at competitive rates

What you'll bring:

• 4+ years of marketing experience with a strong focus on direct mail and offline campaigns
• Hands-on expertise in executing and optimizing field marketing programs
• Proficiency with project management tools
• Excellent attention to detail and ability to juggle multiple campaigns simultaneously
• Expert vendor and budget management capabilities
• Excellent communication, presentation, and stakeholder management skills

The target base salary range for this position is $97,680 - $122,100, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.