Field Social Media Manager
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Job Description
Benefits:
401(k) matching
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
Location: Based in NJ, NY, CT, or MA with 50%+ travel to clubs across the regionDepartment: MarketingReports to: Head of MarketingEmployment Type: Full-time
About the Role
We're looking for a Field Social Media Manager to own Facebook and Instagram content across 25+ Crunch Fitness clubs. You'll be on the ground-shooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.
What You'll Do
Lead social content for multiple clubs; ensure relevance, accuracy, and brand alignment.
Create and distribute posts for promotions, events, facility updates, openings, training tips, exercise spotlights, and more-both network-wide and club-specific.
Capture short-form content in-club with staff and members; coordinate content before and during new club launches.
Build and manage monthly social calendars for Facebook and Instagram.
Track performance; analyze and optimize using platform insights.
Spot and activate on new social trends and formats.
Ensure clubs follow calendars and activate campaigns on time.
Monitor and respond to ratings/reviews to protect and grow brand reputation.
Qualifications
3-5 years in social media marketing/content management.
Deep knowledge of platform best practices (IG Reels, Stories, UGC, community moderation).
Portfolio with examples of strategies you've executed and measurable outcomes.
Comfortable traveling 50%+ and working in fast-moving, member-facing environments.
Nice to Have
Paid social experience.
Hands-on skills with Canva, Photoshop, or similar creative tools.
Residency & Travel Requirement (Read Carefully)
Candidates must currently reside in Pennsylvania, New Jersey, New York, Connecticut, or Massachusetts and be able to travel 50%+ to clubs across these states.
Valid driver's license and reliable transportation required.
Work Environment
Hybrid: time split between field (clubs) and remote work.
Fun, performance-focused culture with growth opportunities as we scale.
Pay & Benefits
Pay range: $55,000.00 - $65,000.00 base salary annually, depending on experience and location.
Health insurance, retirement plan, free gym membership, and other standard benefits.
EEO Statement
We're an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
How to Apply
Submit your resume, brief cover letter, and links/samples of your social media work. Please include a one-paragraph summary of your strongest multi-location campaign and the KPI it moved.
Flexible work from home options available.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.