Fitness Development Sales Representative - Houston & L.A

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.​

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment. ​

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise. ​

Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team. ​

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. ​

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. ​

This is the future of modern energy. This is Celsius. ​

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Position Overview

As a Fitness Development Representative, you will seek out, sell, and cultivate new business opportunities within the Fitness/Specialty Channel for CELSIUS, while strengthening and amplifying existing partnerships. You will play a key role in expanding assigned business by collaborating with CELSIUS Distributor and Retailer Partners. This position involves actively participating in local and Regional Fitness Field Sales strategies, planning, and executing key initiatives. You will visit 10–15 stores or gyms daily, providing real-time feedback, identifying opportunities, sharing results, and offering strategic direction using CELSIUS' Field Sales platform. Success in this role requires being a self-starter, competitive by nature, and driven to achieve individual goals while contributing to the team’s success and collective wins.

Requirements

• Strong business acumen with an entrepreneurial spirit.
• Exceptional interpersonal and communications skills (verbal/written) with the ability to interact effectively internally as well as with external contacts.
• Deep rooted understanding of the assigned territory and the surrounding area.
• Proven ability to think creatively and strategically, with strong negotiation skills.
• Collaborative team player with excellent problem-solving abilities.
• Microsoft Outlook, PowerPoint, Excel and Word proficiency.
• Fitness/ Specialty Channel experience preferred.

Responsibilities 

• Within assigned market, execute the Celsius Inc. sales plan through the attainment of shelf distribution, cold box placement, promotional execution, displays and the placement of brand collateral at retail.
• Secure new outlet availability by influencing distributors through route rides, crew drives and local/ regional key account calls as required.
• Provide ongoing communication on sales, marketing and executional opportunities with assigned Distributor Partners.
• Assist District and/or Regional Sales Manager with bill backs and other duties as assigned.
• Participate in weekly recap and planning calls outlining objectives, results, barriers and opportunities.
• Ability to travel within the assigned territory including overnight travel.
• 60% Travel is located outside of local market
• Must be able (with or without accommodation) of bending and lifting to set up displays, adjust shelves during resets, move product, etc.

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.