Founding Marketing Manager

Company Description

Greenboard is building the “Rippling” for financial compliance and operations. Our goal: enable regulated financial firms to run their back office at a higher standard with half the headcount. We’re starting with financial compliance.

Our founding team includes engineers who scaled products at Amazon, Google, and several unicorn startups. We’re backed by Y Combinator, General Catalyst, Base10 and other fantastic investors, and have raised $20M+ to date. Brand-name financial institutions already rely on Greenboard, and we’re scaling quickly.

About the Role

Inbound demand and outbound opportunity are both accelerating. We need a Founding Marketing Manager to own events, digital demand-gen, and content — build the playbooks, execute campaigns, and over time hire the first marketing team to drive pipeline and brand credibility. You’ll be our hands-on, do-what-it-takes marketer who ships quickly, measures what matters, and turns great stories into qualified pipeline. You will:

• Own LinkedIn (organic + paid): ship 3–5 posts/week (podcast clips, launches, testimonials, exec POVs); convert ICP engagement into meetings

• Stand up a customer testimonial/case study engine: source → interview → approve → publish; create multi-format assets that enable Sales

• Run performance marketing end-to-end (LinkedIn Ads, Google Ads): audiences, creative, landing pages; hit CPL/SQL/pipeline targets with clear attribution

• Turn events into pipeline, particularly conferences and CCO dinners/socials

• Launch and scale podcast + webinars (live/on-demand)

• Enable partners with co-branded collateral and campaigns, including one-pagers, decks, case studies, demo scripts, and maintain a partner toolkit

• Ship product launches: messaging, one-pagers, decks, emails, website updates; partner cross-functionally on roadmap comms

• Build a content engine: thought leadership and product content for CCO/CTO/compliance buyers; newsletter + sales enablement kits

• Start as a hands-on IC; build toward the additional hires as results scale

• Establish SEO foundations: keyword research, pillar pages, and links via events/podcast guesting

What We're Looking For

• Have 3+ years in B2B SaaS marketing with hands-on ownership of events, digital demand (ABM/paid/search), and content/PMM

• Scrappy builder-operator who ships fast, iterates from data, and can run solo before hiring

• Strong writer and storyteller

• Know ABM, paid social (LinkedIn), search, nurture, and measurement—comfortable tying activity to pipeline

• Are scrappy, data-driven, and comfortable in a fast-moving Series A scale environment

• Bachelor’s degree or equivalent experience

• Tool-friendly: HubSpot, LinkedIn Ads, Google Ads, Webflow, Figma, Google Sheets, basic analytics

• Interest in fintech, compliance, or financial operations is a plus

• Hustle, resourcefulness, and ownership suited to an early-stage startup

Benefits

• 401(k) with 5% company match.

• Medical, dental & vision.

• 15 days PTO + 10 company holidays + flexible sick time.

• Off-sites & team retreats.

• Front-row seat to building the operating backbone of modern finance.